Senior Product Marketing Manager

Responsibilities

• Own key US product marketing outcomes for your area — e.g., awareness, engagement, and adoption — with clear, measurable impact.
• Turn company and product strategy into sharp positioning, segmentation, and GTM choices: where we play, who we focus on, and how we win in the US.
• Own the end-to-end product story and value prop across key touchpoints so we’re clear, differentiated, and believable.
• Use market and customer insight (quant, qual, competitive) to evolve our value proposition and influence the roadmap.
• Partner with Product and Growth teams on pricing, packaging, and offers where relevant.
• Translate the product story into high‑impact web and landing experiences, working with Growth and Design so our site, landing pages, and in‑product surfaces tell a consistent story.
• Lead messaging and go‑to‑market for major product and feature launches — from strategy and positioning through planning, execution, and post‑launch read‑outs.
• Design integrated GTM plans that connect brand, product, lifecycle, and performance channels.
• Design and run programs across in‑app, email, push, SMS, and emerging channels to drive acquisition, activation, engagement, and retention.
• Partner with Growth on website and landing experiences — you own the story, messaging hierarchy, and marketing assets

Requirements

• 8–10+ years in product marketing or very similar roles at consumer tech or fintech companies, including time as a senior PMM / PMM lead on high‑impact launches.
• Proven track record owning end-to-end product or major feature launches with clear, quantified business impact.
• Comfort with data and light analytics (self‑serve tools, dashboards, basic analysis tied to a clear narrative).
• Hands‑on experience using AI tools as a natural part of your day‑to‑day work.
• Based in Miami, Florida (or willing to relocate); hybrid in‑office.

Preferred

• Experience across multiple areas (e.g., growth, brand, lifecycle, paid) and working with senior cross-functional stakeholders.
• Experience in a regulated environment (financial services, etc.), partnering with Legal/Compliance/Risk on consumer communications.

Benefits

• Opportunity of earning equity at Nu
• Medical Insurance
• Dental and Vision Insurance
• Life Insurance and AD&D
• Extended maternity and paternity leaves
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• NuCare - Our mental health and wellness assistance program
• 401K
• Saving Plans - Health Saving Account and Flexible Spending Account