Senior Product Marketing Manager, New Product Success

Responsibilities

• 1. Set marketing strategy for New Product Success end to end. Define the narrative, goals, metrics, and GTM approach across the full product portfolio.
• 2. Shape annual marketing plans, and ensure every product launch has clear positioning, target segments, and success measures.
• 3. Lead partnerships inside and outside Amazon. Build relationships with ecosystem partners, industry publications, and internal stakeholders that extend New Product Success's reach and credibility with sellers.
• 4. Own the seller satisfaction signal. Design and run the measurement framework for seller sentiment across the product suite, and turn insights into inputs for roadmap decisions.
• 5. Own the New Product Success narrative at Amazon Accelerate, our flagship global conference. Lead track strategy, content, mainstage and breakout messaging, multi-VP stakeholder alignment, speaker preparation, and claims review.
• 6. Own product marketing for New Product Accelerator. Go hands-on as the PMM for our post-launch experience - positioning, messaging, go-to-market, and full-funnel adoption from seller awareness through activation and sustained usage.
• 7. Close the loop between marketing and product. Make sure feedback from surveys, campaigns, events, and partners reaches product teams as actionable input, not just data.
• 8. Build mechanisms that scale. Create repeatable processes for launch planning, messaging, campaign execution, and post-launch measurement that raise the bar across the PMM team.
• 9. Communicate impact to senior leadership. Own marketing performance in business reviews, tie awareness and satisfaction to business outcomes, and build the narrative that earns investment.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience building scalable marketing mechanisms (launch playbooks, campaign frameworks, measurement templates) that outlast individual campaigns
• Experience using generative AI tools in marketing workflows, with willingness to learn effective prompting and evaluation practices

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience in product marketing for SaaS, marketplace, or seller-facing products

Benefits

• Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .