Responsibilities

• Product packaging & launches
• Own end-to-end packaging for our services and offerings
• Lead launches from concept to enablement across sales, marketing, and delivery
• Ensure launches are crisp, relevant, and rooted in real customer needs
• Messaging & positioning
• Help shape memoryBlue’s messaging and positioning across services and solutions
• Translate strategy into clear narratives that resonate with sales leaders, CMOs, CROs, and operators
• Pressure-test positioning with customers and the field
• Competitive intelligence
• Own our competitive landscape and point of view
• Build and maintain battle cards that sales actually uses
• Share updates regularly with sales, marketing, and leadership
• Win / loss analysis
• Lead win and loss analysis to uncover why we win, why we lose, and what changes behavior
• Partner with sales to turn insights into action
• Identify trends across verticals, deal size, and buyer persona
• Pricing & monetization
• Be a core partner in pricing discussions and decisions
• Bring customer insight, competitive context, and packaging logic into pricing strategy
• Help test and refine pricing models as offerings evolve

Requirements

• 7+ years of product marketing experience in B2B
• Experience in a services/consulting company, revenue organization, or complex offering
• If your background is SaaS, you must have a clear plan for translating that experience to a services-led business
• Strong experience with launches, competitive positioning, and sales enablement
• Comfortable partnering with senior sales, marketing, and executive stakeholders
• Strategic thinker who also executes and finishes
• Opinionated, curious, and customer-obsessed