Own end-to-end GTM for a product area with strong customer insight, simple messaging, and cross-channel education; drive launches, adoption, and alignment across Revenue, CX, and Lifecycle.

• Develop deep customer understanding and translate insights into clear positioning across launches.
• Make Faire simple for customers by cutting jargon and reducing product complexity in messaging.
• Hold the thread across multiple launches with a coherent narrative rather than siloed stories.
• Build and own end-to-end GTM strategy from positioning through launch and adoption.
• Ship directionally right launches fast, making calls with ~70% information and iterating after.
• Execute across channels to educate customers and prompt behavior change at key journey moments.
• Coordinate cross-functional enablement with Revenue, CX, Lifecycle, and partners to bring GTM plans to life.
• Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders; influence roadmaps with customer insight.
• Spend real time with customers and ground decisions in research and feedback rather than internal assumptions.
• Use AI tools to sharpen work and contribute to a culture of experimentation on PMM.