Responsibilities

• Own performance across your portfolio by building marketing roadmaps, monitoring performance, and developing action plans that respond to business trends and results
• Lead the end-to-end customer journey by mapping key milestones, identifying friction points, and partnering with Product and Channel Marketing to drive retention and long-term value
• Establish positioning, packaging, and pricing for your business portfolio of products
• Drive commercialization, campaign, and cross-sell opportunities
• Develop go-to-market strategies to support product and feature launches
• Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys
• Influence product strategy, testing, research and content roadmaps to optimize our position
• Support market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging
• Create and optimize claims and messaging that will resonate with prospective customers
• Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experience

Requirements

• 8+ years of marketing experience, with at least 4 years specifically in Product Marketing
• Experience with direct revenue accountability and a track record of hitting growth targets
• Experience driving nationwide campaigns, GTM initiatives, and performance marketing
• Ability to apply consumer insights, research, and testing to drive world-class strategy
• Experience developing pricing strategies, leveraging behavioral economics principles (asymmetric dominance, anchoring, and decoy pricing)
• Experience with A/B testing, tracking and interpreting results, and recommending next steps
• Excellent communication skills (written & verbal), comfortable presenting to executives
• Experience building AI agents and automated workflows using Claude or similar tools
• Bachelor’s degree required; MBA or higher degree preferred

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical