Senior Product Marketing Manager - Law Firm

Responsibilities

• Market, Buyer and Commercial Intelligence
• Commercial Go-to-Market Planning
• Law Firm Launch Readiness
• Sales Enablement and Field Effectiveness
• Acquisition, Adoption and Expansion Insights
• Performance Analysis and Recommendations
• What Success Looks Like

Requirements

• 5+ years of experience in B2B SaaS product marketing, segment marketing, market intelligence, GTM strategy or a closely related role.
• Demonstrated ability to turn customer, competitive and market insight into differentiated positioning, GTM plans, launches and usable sales enablement.
• Strong primary and secondary research, synthesis and analytical skills.
• Strong commercial judgment with the ability to connect market evidence to practical business recommendations.
• Excellent written, verbal and presentation communication skills, including the ability to simplify complex findings for leadership and field audiences.
• Demonstrated ability to lead cross-functional work and influence outcomes without direct authority.
• Ability to manage multiple priorities, create clarity in ambiguous situations and independently drive assigned work-streams.

Preferred

• Experience in legal technology, law firms, or another enterprise market.
• Experience marketing AI products where customer trust, workflow change and adoption depth are important.
• Experience conducting competitive intelligence, win/loss analysis, buyer research or segmentation work.
• Experience partnering closely with enterprise Sales, Product, Customer Success and Demand Generation teams.
• JD or equivalent legal training is valuable but not required.