Responsibilities

• Customer storytelling and use cases
• Define and develop clear, compelling customer use cases across key segments and verticals
• Translate product capabilities into real-world outcomes and narratives
• Ensure consistent, differentiated storytelling across customer-facing content and GTM materials
• Case studies and proof content
• Own the development of case studies, customer stories, and proof-driven assets
• Create content that supports sales cycles, marketing campaigns, and external storytelling
• Continuously refresh and evolve proof points as the product and customer base grows
• Vertical and industry content
• Develop vertical-specific content that resonates with priority industries and use cases

Requirements

• 5+ years in Product Marketing, Content Marketing, Customer Marketing, or a related role in B2B SaaS or a similar category
• Strong storytelling skills with the ability to translate complex products into clear, compelling narratives
• Proven experience developing case studies, customer stories, and use-case-driven content
• Experience creating use-case, vertical, and proof-driven content that helps sales and marketing tell a clearer story
• Experience building content that supports both pipeline generation and customer value communication
• Strong cross-functional collaboration with Product, Sales, and Marketing teams
• Strong bias toward AI-assisted workflows, with curiosity and hands-on exploration of AI tools

Preferred

• Experience in adtech, martech, media, or CTV
• Experience supporting video-first content workflows
• Experience with HubSpot, Canva, Webflow, or similar tools
• Experience in a lean, high-growth team where people build as they go

Benefits

• Fully remote work environment
• Flexible vacation policy to support work-life balance
• Medical, dental, and vision coverage
• 401(k) savings plan
• Company meetups and opportunities to connect in person