Senior Product Marketing Manager, Housewares

Responsibilities

• Strategy and insights
• Build and own the Con-Tact® and Magic Cover Brands’ 3-year product and channel strategies.
• Evaluate consumer, market, competitive, trend and media insights to drive recommendations grounded in data, centered on the consumer, and financially sound.
• Define the brand’s product portfolio and long-range growth strategies, supported by compelling value propositions, feature benefits, and key points of differentiation for all new products.
• Size the category and find whitespace opportunities using syndicated, Amazon, and internal sales data, store checks, and consumer reviews; turn findings into insights with recommended actions.
• Define the target consumer, the brand promise, product positioning and why consumers should choose Con-Tact® Brand.
• In partnership with Sales, determine retailer priorities and core versus exclusive assortment strategies, laddering up to a streamlined product launch calendar that supports key retailer reset dates.
• Portfolio, pricing, and business case
• Assess every SKU (keep, fix, cut, or replace) and build a 3-year roadmap that balances innovation with core refreshes, tied to key retailer product line review dates.
• Grow the brand beyond the core liner line: identify and develop complementary accessories and adjacent-category products that fit the brand and meet a real consumer need.

Requirements

• 5–8 years in product marketing, product management, or category management, including 3+ years in CPG or consumer durables.
• Has built multi-year portfolio strategies and taken products from concept to launch.
• Hands-on product development experience: briefing suppliers, evaluating samples, and approving specs.
• Strong financial skills (P&L, costing, margin, pricing, forecasting) and advanced Excel.
• Strong organizational, communication, and analytical skills.
• Experience with ERP, syndicated, and Amazon data (e.g., Circana, NielsenIQ, Helium 10) a plus.
• Equally strong in data analysis and product storytelling; makes clear, evidence-backed recommendations.
• Leads cross-functional work without direct authority; takes ownership and welcomes feedback while ramping up.
• A team-player who is highly collaborative working with internal cross-functional team members; willing to roll up their sleeves to problem solve.

Preferred

• Housewares, home organization, or home improvement experience.
• Stage-gate development and overseas supplier experience.
• Retailer line review and tradeshow presentation experience.
• Bachelor's degree in Business, Marketing, or a related field; MBA a plus.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401K
• Paid time off