Responsibilities

• Build and Continuously Refine the US Value Proposition
• Define who we win with in the US, what pain we solve, and why we win
• Translate complex healthcare, AI, and workflow realities into clear, buyer-led messaging
• Pressure-test positioning in real conversations and iterate quickly — clarity over perfection
• Competitive Intelligence & Market Reality (Core to the Role)
• Develop a deep, evolving view of the US landscape (incumbents, point solutions, internal builds, status quo)
• Stay close to the field through sales calls, customer conversations, and win/loss analysis
• Track how competitive narratives shift over time and respond quickly
• Maintain and evolve competitive assets (battlecards, objection frameworks, positioning) to sharpen messaging, enablement, and market narrative
• Deal-Critical Enablement (Built, Tested, Improved)

• Build high impact assets that win deals now: Pitch decks and talk tracks, objection handling and competitive framing, one-pagers and product collateral
• Ship quickly, gather feedback, and improve them
• Ensure sales can confidently tell the story without you in the room
• Own and Iterate on US Storytelling
• Own US website and core product messaging
• Develop customer stories and proof points that resonate with enterprise buyers
• Keep pitch, site, and field narratives aligned as the story evolves
• Be the Voice of the US Market Internally
• Bring clear, actionable insight on buyers, competitors, and objections to leadership
• Feed market learnings into Product, Sales, and Marketing to sharpen how we win

Requirements

• 5+ years leading GTM strategy in tech companies
• Background in health tech or adjacent healthcare environments
• Experience as a Senior PMM or equivalent high-ownership IC
• Proven ownership of:
• Positioning & messaging
• Sales enablement (decks, talk tracks, demo materials)
• Go-to-market execution
• Exceptional writer with strong narrative instincts
• Fast, decisive, and energized by continuous iteration

Benefits

• In office to collaborate with like-minded professionals
• Healthcare, Dental, Vision benefit options
• 401k with 3% match
• Personal development budget of $500 per annum
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of the leading healthtech startups
• The opportunity to fast track your startup career!