Senior Product Marketing Manager at Hatch | USA | $106K/yr – $198K/yr

Hatch

Senior Product Marketing Manager

USA (Remote)

$106K/yr – $198K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and shape Hatch’s go-to-market for new AI-driven features by turning market signals and customer needs into differentiated messaging that fuels acquisition and product adoption.

Drive cross-functional GTM planning with Sales, Enablement, and Growth to ensure coherent launches and measurable growth.
Synthesize competitive intelligence and customer evidence to inform product messaging, campaigns, and persona-level narratives.
Amplify impact by integrating AI tooling into day-to-day workflows.

Job Description

Responsibilities

Drive GTM planning and execution for new Hatch feature launches in a highly competitive space
Maintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segments
Assess market needs and conduct research to influence new product development, acting as the voice of the customer for product and engineering teams
Develop differentiated narratives that drive net new customer acquisition and deepen product adoption
Partner with Enablement, Sales, AMs, and Solution Engineers to ensure product adoption and revenue growth
Share market insights that help teams develop deeper empathy for our customers
Be a strategic partner for Growth, Event, and Customer Marketing leads, ensuring campaigns are grounded in strong positioning and tied to acquisition and growth goals
Build and maintain persona-level messaging frameworks informed by research, customer evidence, and competitive dynamics
Track and synthesize win/loss data, produce battle cards and sales talk tracks that keep the field sharp
Treat AI as a multiplier in your day-to-day, constantly finding ways amplify your impact

Requirements

5+ years of product marketing experience at a B2B company, with clear ownership of positioning, messaging, and GTM
Strong competitive intelligence instincts - you can turn market signals into strategic narratives that move the sales needle and influence our product roadmap
You have a working command of AI tools and know how to put them to use, actively building your skills and it shows in your results
A builder's mindset: you create structure in ambiguous environments to influence cross functional partners and drive results
Experience in SaaS and Home Improvement / Home Services industry a bonus

Preferred

Experience in SaaS and Home Improvement / Home Services industry a bonus

Benefits

Effective your first day: Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan

Hatch

Our organization is passionately committed to the pursuit of a better world through positive change. We embrace your visions as our own and partner with you to develop better ideas that are smarter, more efficient, and innovative. Our global network of 10,000 professionals work on the world’s toughest challenges. Our corporate roots extend back more than a hundred years, and our experience spans over 150 countries around the world in the metals, energy, infrastructure, digital, and investments market sectors.We are employee-owned and independent—free to bring our best thinking to your business. Our exceptional, diverse teams combine vast engineering and business knowledge, working in partnership with our clients to develop market strategies, manage and optimize production, develop new game-changing technologies, and design and deliver complex capital projects.We work closely with the communities in which we serve to ensure that our solutions optimize environmental protection, economic prosperity, and cultural vibrancy. We want their businesses, ecosystems, and communities to thrive, both now and into the future.Our people are passionate about our corporate purpose and values. We believe in long-term relationships with our partners, and are committed to our clients’ lasting success.We are “entrepreneurs with a technical soul.”

Founded in 1955

Mississauga, Ontario, CAN

11K employees (637 in marketing)

www.hatch.com