Responsibilities

• Own the go-to-market strategy for Freshservice's flagship ITSM and Enterprise Service Management (ESM) products.
• Craft compelling messaging and positioning that helps customers understand why Freshservice wins.
• Lead product launches from strategy through execution, partnering closely with Product, Sales, Marketing, Customer Success, and PR.
• Enable sales to win, creating messaging, competitive insights, and content that accelerate deals.
• Shape our market narrative, partnering with Analyst Relations on Gartner, Forrester, IDC, and other key industry engagements.
• Turn customer and competitive insights into action, influencing product strategy, messaging, and roadmap decisions.
• Measure launch and messaging performance, continuously refining how we position and bring products to market.
• Champion AI-powered service management, helping customers understand how Freshservice is redefining modern IT and business service management.

Requirements

• 8+ years of experience in product marketing, focused on enterprise SaaS or enterprise software
• Demonstrated ownership of product launches—end-to-end, not just one workstream
• Exceptional written and verbal communication skills, with the ability to distill complex ITSM and AI capabilities into simple, value-driven messages
• Proven experience collaborating with cross-functional teams, including Product, Sales, and Marketing
• Ability to think strategically and execute tactically, managing multiple priorities simultaneously
• Experience selling into core IT decision makers, preferably with products built for IT operations
• AI-forward marketer—curious about and actively using the way AI can supercharge product marketing
• Strong positioning instincts—you know the difference between a message and a claim, between differentiation and noise
• Proven ability to build sales enablement materials that reps actually use, not slide decks that live in a shared folder
• Track record of cross-functional influence across product, sales, and marketing without formal authority

Preferred

• AI-forward marketer—curious about and actively using the way AI can supercharge product marketing

Benefits

• Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.