Responsibilities

• Shape our US go-to-market strategy for Kraken Flexibility.
• Partner with the General Manager, Head of Sales and Head of Product to define and evolve the US go-to-market strategy.
• Identify market opportunities, target segments and expansion priorities.
• Develop recommendations on market entry, positioning and commercial strategy.
• Build business cases and executive-level recommendations to support investment decisions.
• Lead commercialization across US Kraken Flexibility
• Define differentiated value propositions and positioning.
• Partner with Marketing to develop go-to-market content, including sales enablement and customer-facing materials.
• Partner with Product, Sales and Customer Success to develop commercialization plans, and to ensure successful launches and market adoption.
• Drive analyst engagement, customer references and thought leadership to build awareness and adoption in the US market.

Requirements

• 7+ years' experience in Product Marketing, Commercial Strategy, GTM Strategy, Product Management or Management Consulting.
• Experience defining go-to-market strategies for enterprise software or technology products.
• Background in utilities, demand response and flexibility programs, at least across one of the categories: Edge DERMS and/or Grid DERMS. Experience in both - an advantage;.