Responsibilities

• Lead market, customer, buyer, competitive, sales, and internal research to identify audience needs, market opportunities, differentiators, barriers to adoption, and commercial implications.
• Build and lead a practical competitive-intelligence program that monitors competitor offerings, positioning, go-to-market activity, market trends, and buyer perceptions; translate insights into differentiated messaging, competitive strategy, sales enablement, launch recommendations, and executive updates.
• Develop clear positioning, messaging, value propositions, proof points, personas, buying-committee guidance, and solution narratives for priority products, platforms, services, and initiatives.
• Lead end-to-end go-to-market planning and cross-functional launch execution for major initiatives, including integrated workback plans, timelines, owners, dependencies, meeting cadence, readiness reviews, risks and issues, decision logs, follow-up, internal communications, executive status reporting, and post-launch optimization.
• Partner with the VP of Marketing and cross-functional leaders to translate Empower’s marketing and commercial strategy into practical portfolio messaging, market-facing architecture, launch requirements, and activation plans.
• Create scalable product-marketing processes and templates for positioning, campaign briefs, launch planning, sales enablement, readiness reviews, and post-launch learning.
• Partner with marketing, growth, sales, and partnership teams to translate GTM strategy into integrated campaigns and account-based marketing programs, including clear audience, messaging, offer, channel, content, follow-up, and measurement requirements.
• Create and maintain practical sales, partnership, and customer-facing enablement, including solution overviews, pitch decks, messaging guides, talk tracks, discovery questions, battlecards, objection handling, FAQs, and internal training materials.
• Facilitate cross-functional teams and provide clear strategic direction, briefs, and feedback that improve the quality and consistency of work across marketing and key stakeholder groups.
• Define and report on meaningful launch and product-marketing measures — including readiness, enablement adoption, engagement, qualified demand, pipeline influence, adoption, customer feedback, retention, and expansion — and provide decision-oriented updates to the VP of Marketing.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field; Master’s degree preferred, or equivalent professional experience.
• 8+ years of experience in product marketing, solution marketing, go-to-market strategy, strategic marketing, commercialization, portfolio marketing, or a related discipline.
• Demonstrated success leading complex, cross-functional launches for products, platforms, services, solutions, or strategic initiatives.
• Strong experience developing differentiated positioning, messaging, value propositions, audience segmentation, and sales-enablement materials for complex offerings.
• Experience in enterprise, consultative, healthcare, public-sector, technology, professional-services, or similarly complex B2B environments with multiple stakeholders and longer buying cycles.
• Excellent project and program-management, written, presentation, facilitation, and executive communication skills.
• Experience partnering with sales, business development, partnerships, product/service teams, customer-facing teams, and marketing channel owners to execute integrated GTM programs.
• Familiarity with CRM, marketing automation, pipeline and campaign reporting, and web or digital analytics; experience with HubSpot strongly preferred. Experience with sales-enablement, project-management, collaboration, and AI-enabled workflow tools is a plus.

Preferred

• Experience in behavioral health, healthcare, community care, child and family services, human services, public-sector, education, criminal justice, or another complex mission-driven market.
• Experience marketing behavioral-health technology, healthcare technology, enterprise software, technology-enabled services, evidence-based programs, or professional services.
• Experience with account-based marketing, named-account strategies, sales enablement, and partnership marketing.
• Experience working in a lean or scaling marketing organization where the individual is expected to be both strategic and hands-on.
• Demonstrated ability to thoughtfully and responsibly apply generative AI, AI-enabled tools, and emerging AI-agent workflows to improve research, analysis, content development, campaign execution, and team productivity. Brings sound judgment around data privacy, confidentiality, accuracy, brand standards, human review, and appropriate governance.

Benefits

• Empower Community Care offers a competitive total-rewards package, which includes medical, dental, and vision coverage; retirement savings; paid time off and holidays; and life insurance.