Responsibilities

• Customer, Market & Competitive Insights
• - Gather and synthesize advertiser, market, and competitive insights to identify customer needs, product opportunities, and potential adoption barriers.
• - Partner with Product Management and customer-facing teams to incorporate advertiser feedback into product and go-to-market planning.
• - Develop a strong understanding of the digital advertising ecosystem and relevant competitive offerings.
• Product Positioning & Messaging
• - Develop clear positioning, value propositions, messaging, and proof points for advertising products and capabilities.
• - Translate technical product functionality into compelling advertiser benefits and use cases.
• - Create customer-facing and internal narratives that simplify complex advertising concepts.
• Go-to-Market & Product Launches
• - Support go-to-market planning and execution for new products, features, pilots, and platform capabilities.

Requirements

• 5+ years of product marketing and/or go-to-market strategy experience , including experience developing positioning, messaging, value propositions, GTM strategies, or product launch plans.
• 3+ years of digital advertising or ad tech experience , with an understanding of the digital advertising ecosystem, advertiser needs, products, and competitive landscape.
• 3+ years of customer and market insights experience , including synthesizing customer feedback, market research, competitive intelligence, or performance signals into actionable recommendations.
• Demonstrated experience with both inbound and outbound product marketing . This is a key eligibility requirement for the role.
• Ability to translate complex technical product capabilities into clear customer-facing value propositions and messaging.
• Strong written and verbal communication skills.
• Experience creating customer-facing, internal, sales, or enablement materials.
• Ability to collaborate effectively with Product Management and cross-functional stakeholders.
• Ability to operate independently and manage multiple priorities in a fast-moving environment.

Preferred

• Product marketing, product management, strategy, or related experience within digital advertising, ad tech, marketing technology, SaaS, or platform products .
• Familiarity with advertiser workflows and concepts such as campaign performance, reporting, analytics, measurement, diagnostics, optimization, and media planning .
• Experience partnering closely with Product Management, Sales, and Marketing .
• Demonstrated ability to develop polished presentations, messaging frameworks, product narratives, and sales-enablement materials.
• Experience supporting product launches, pilots, new features, or platform capabilities.
• Experience with advertiser-facing diagnostics, reporting, planning, measurement, or insights products .
• Ability to quickly ramp on technical products and adapt to changing priorities.
• Experience with a comparable large-scale digital advertising platform is strongly preferred.

Benefits

• Medical, dental, and vision coverage
• Flexible Spending Account (FSA)
• 401(k) retirement plan
• Competitive paid time off
• Parental leave
• Professional growth and development opportunities
• Benefits and eligibility may vary based on role, employment status, and location.