Responsibilities

• Develop and execute go-to-market strategies for product and feature launches, including segmentation, messaging, enablement, and campaign support.
• Manage end-to-end product launches, including internal alignment, readiness planning, and post-launch performance tracking.
• Create and maintain positioning frameworks, value propositions, and persona-based messaging for products and solutions.
• Conduct and synthesize market research, client insights, and competitive intelligence to inform product strategy and roadmap.
• Partner with sales enablement teams to develop training materials, talk tracks, battle cards, and objection-handling resources.
• Collaborate with marketing teams to align campaigns, content, and thought leadership with product messaging and target client segments.
• Coordinate cross-functional stakeholders across product, sales, and marketing to align priorities and execute strategic initiatives.
• Manage competing priorities and translate strategic objectives into actionable plans.
• Define and track key product marketing metrics, including content utilization, sales engagement, pipeline impact, and win/loss insights.
• Analyze performance data to assess effectiveness and continuously improve go-to-market execution.

Requirements

• Relevant degree in Marketing, Business, Healthcare Administration, or a related field preferred; MBA or other relevant advanced degree preferred.
• 5 or more years of relevant experience required.
• Experience in product marketing within enterprise SaaS environments, including data, analytics platforms, and AI-driven solutions required.
• Experience developing and executing go-to-market strategies that drive measurable business results.
• Foundational understanding of enterprise sales cycles and complex buying processes.
• Strong analytical skills with the ability to use data to drive decision-making.
• Strong storytelling, positioning, messaging, and communication skills with the ability to influence senior leaders and client stakeholders.
• Ability to collaborate effectively across cross-functional teams, influence without authority, and manage multiple priorities in a fast-paced environment.
• Ability to think strategically and creatively in a fast-paced, collaborative environment.
• Healthcare industry experience preferred.