Own Encord's platform messaging and value narrative, shaping portfolio positioning and go-to-market content that empowers sales, events, and campaigns to engage AI engineers and executives and accelerate pipeline.

• Messaging leadership: craft platform-level and campaign-specific positioning with frameworks and ICP alignment.
• Content enablement: deliver technical and business content for GTM, events, and field teams to drive engagement and pipeline.
• Collaborate with product/engineering and sales to refine offerings based on feedback and competitive insights.

Responsibilities

• Own the messaging of Encord, as well as the messaging for platform-wide capabilities
• Amplify platform-level messaging through the Encord website and channels
• Build and deliver sales enablement with high CSAT scores with field teams
• Be the expert in any platform-specific messaging for campaigns and events, and enable GTM teams with highly performant content to drive strong engagement and pipeline
• Deliver a drumbeat of compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value
• Hone messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP
• Help build a product our customers love
• Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback

Requirements

• 5+ years of product marketing experience at an enterprise software company, preferably including PMM experience at early-stage AI startups
• Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives
• Deep understanding of the Data and AI space
• Experience building compelling technical and business content
• Proven ability to collaborate with sales, growth marketing, and product teams
• Preferred: technical academic background (BS in Computer Science or related discipline)
• Strong understanding of Data & AI platform offerings, with experience creating messaging and positioning for technical products targeted at the enterprise market
• Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans
• Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns
• Comfortable owning and running direct customer engagements

Benefits

• Flexible PTO to fully recharge
• 18 paid vacation days in the U.S. plus federal holidays
• Annual learning & development budget
• Comprehensive health, dental, and vision coverage
• Frequent travel opportunities across the U.S., London, and Europe
• Bi-annual company offsites, twice-weekly team lunches, and monthly socials
• Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office