Responsibilities

• Define the Market Narrative - Co-develop and continuously sharpen Niantic Spatial's category, positioning, and messaging for embodied AI. Carry this narrative across our website, campaigns, sales materials, and partner communications.
• Build Credible Messaging - Build credible messaging around our embodied AI stack: real-world capture to simulation-ready digital twins, policy training in deployment environments, and the path toward visual-spatial intelligence.
• Turn Capability Into Proof - Partner with Product, Engineering, Research, and Business Development to turn technical capabilities into credible, customer-facing proof that shows how the product works, performs, and fits into real-world workflows.
• Keep the Story Defensible - Ensure every message clearly distinguishes what ships today, what is being validated, and what is on the roadmap, so our story remains accurate and defensible.
• Build the Target-Account List - Build and maintain the target-account list for robotics and physical AI in collaboration with Go-to-Market, using market signals and customer insight to prioritize who we pursue, why, and when.
• Run Competitive Intelligence - Run competitive intelligence and turn it into positioning, enablement, and clear guidance on where Niantic Spatial can win.
• Shape Pricing and Packaging - Shape pricing, packaging, and initial product-led growth motions, turning technical capabilities into clear offerings and activation paths.
• Develop and Execute Campaigns - Develop and execute campaigns that build awareness, generate qualified interest, and establish Niantic Spatial's presence in the market.
• Build Co-Marketing Partnerships - Build co-marketing and case-study partnerships with robotics OEMs, simulation ecosystems, and strategic customers, turning them into customer stories, POVs, talks, and partner content.

Requirements

• You've spent meaningful time in the physical AI space as an engineer-turned-marketer, marketing lead at a robotics or physical AI company, or a deep practitioner in the ecosystem.
• You are comfortable operating in a category that is still taking shape. You can take fragmented market signals, technical nuance, and roadmap reality and turn it into a point of view the market can understand.
• 5+ years of experience in product marketing, integrated marketing, technical sales, or category creation across robotics, autonomous systems, simulation, or physical AI.
• A track record of defining emerging categories and translating complex technology into a clear narrative: what it is, why it matters, and why the company is positioned to lead.
• The ability to build credibility with both technical buyers and executive stakeholders, turning market insight and product truth into positioning, proof points, and adoption-driving assets.
• Strong judgment and a builder's mindset: willing to challenge assumptions, improve existing embodied AI messaging, and sharpen the company's go-to-market strategy without overclaiming.
• A bachelor's degree in a relevant field, or equivalent experience.

Preferred

• Experience creating POVs, conference talks, partner content, customer stories, and practical buyer frameworks that shape perception and support real sales conversations.
• Hands-on familiarity with NVIDIA Isaac Sim, with the ability to turn technical workflows into useful, compelling content.