Senior Product Marketing Manager, Coursera for Government

USA (Remote)

Salary Not AvailableSenior Level10+ years exp

Posted 2 months ago

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Job Summary

Own the government-focused product marketing and GTM strategy, translating complex public-sector needs into clear messaging that resonates with agency buyers and workforce programs.

  • Define and own government audience positioning, procurement-ready assets, and market messaging.
  • Lead GTM planning and cross-functional execution for new government-focused features and solutions.
  • Craft narratives around economic mobility and workforce outcomes to inform product and marketing roadmaps.

Job Description

  • Develop deep expertise in government, workforce development, and public-sector audiences (agency leaders, program administrators, workforce boards, job seekers, and civil servants) to influence product and GTM strategy.
  • Create and own product messaging, positioning, pricing, and GTM assets tailored to government buyers, ensuring alignment with procurement processes and program outcomes.
  • Serve as a competitive expert on skills-training solutions in the public sector, identifying priority regions, agency types, and workforce initiatives.
  • Drive go-to-market strategy and execution for new features and solutions designed for government and workforce development programs.
  • Develop sales and marketing materials—including pitch decks, program one-pagers, procurement-ready documentation, and messaging guides—serving as a subject matter expert.
  • Partner cross-functionally across marketing, PR, partnerships, and customer success to craft compelling narratives highlighting economic mobility, job placement, and workforce impact.
  • Develop public sector, buyer, admin and learner audience expertise and insights to influence the product and marketing roadmap
  • 8+ years in B2B product marketing (or related marketing roles), 10+ years professional experience
  • Experience implementing sales enablement strategies for field teams selling into government, enterprise, or other highly regulated industries
  • Experience developing go-to-market plans, messaging, positioning, pricing/packaging, and tracking GTM initiatives across cross-functional teams
  • Experience creating messaging documents and positioning plans for complex, multi-stakeholder audiences
  • Experience within global, highly regulated public-sector or government-focused organizations
  • Experience selling or marketing to government buyers, workforce development agencies, labor departments, or public-sector executives
  • Experience enabling sales and CS teams that support state, federal, or nonprofit workforce programs
  • Comfort operating in fast-paced environments with complex compliance, procurement, and stakeholder needs
  • Demonstrated storytelling skills highlighting workforce outcomes, public impact, or mobility programs
  • Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.
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Coursera

3.5 Glassdoor

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 191 million registered learners as of September 30, 2025. Coursera partners with over 375 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp.

Founded in 2017
Mountain View, California, USA
6.1K employees (988 in marketing)
61% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
525.9M
Monthly Google Ads Budget
$4.8M
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

Headcount Trend

Current headcount: ~6.1K

Marketing Team

Marketing Team Size
719 (12% of company)
Marketing Roles Posted (Last 30 Days)
1

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