Senior Product Marketing Manager, Coursera for Government at Coursera | Mountain View, CA | $120K/yr – $175K/yr

Coursera

Senior Product Marketing Manager, Coursera for Government

Mountain View, CA (Remote)

$120K/yr – $175K/yrSenior Level8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and articulate the government and public-sector go-to-market and product messaging, shaping how Coursera/Udemy’s workforce solutions reach agency leaders, program admins, and civil servants.

GTM Ownership: define and execute messaging, pricing, and assets tailored to procurement-aligned government programs.
Strategic storytelling: build cross-functional narratives around economic mobility and workforce impact for public-sector buyers.

Job Description

Responsibilities

Develop deep expertise in government, workforce development, and public-sector audiences (agency leaders, program administrators, workforce boards, job seekers, and civil servants) to influence product and GTM strategy.
Create and own product messaging, positioning, pricing, and GTM assets tailored to government buyers, ensuring alignment with procurement processes and program outcomes.
Serve as a competitive expert on skills-training solutions in the public sector, identifying priority regions, agency types, and workforce initiatives.
Drive go-to-market strategy and execution for new features and solutions designed for government and workforce development programs.
Develop sales and marketing materials—including pitch decks, program one-pagers, procurement-ready documentation, and messaging guides—serving as a subject matter expert.
Partner cross-functionally across marketing, PR, partnerships, and customer success to craft compelling narratives highlighting economic mobility, job placement, and workforce impact.
Develop public sector, buyer, admin and learner audience expertise and insights to influence the product and marketing roadmap

Requirements

8+ years in B2B product marketing (or related marketing roles), 10+ years professional experience
Experience implementing sales enablement strategies for field teams selling into government, enterprise, or other highly regulated industries
Experience developing go-to-market plans, messaging, positioning, pricing/packaging, and tracking GTM initiatives across cross-functional teams
Experience creating messaging documents and positioning plans for complex, multi-stakeholder audiences

Preferred

Experience working within global, highly regulated public-sector or government-focused organizations
Experience selling or marketing to government buyers, workforce development agencies, labor departments, or public-sector executives
Experience enabling sales and CS teams that support state, federal, or nonprofit workforce programs
Comfort operating in fast-paced environments with complex compliance, procurement, and stakeholder needs
Demonstrated storytelling skills highlighting workforce outcomes, public impact, or mobility programs

Benefits

comprehensive health and wellness benefits
bonus and RSU equity programs
global perks designed to help you grow and thrive wherever you are

Coursera

3.5 Glassdoor

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 191 million registered learners as of September 30, 2025. Coursera partners with over 375 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp.

Founded in 2017

Mountain View, California, USA

6.1K employees (988 in marketing)

bit.ly/45dFEuV

61% recommend to a friend

60% CEO approval