Senior Product Marketing Manager

USA (On-site)

$165K/yr – $210K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the customer voice loop and translate discovery into product and GTM actions while keeping a crisp view of who buys, why, and how to win in a technical B2B SaaS marketplace.

Customer discovery to product and GTM: link customer feedback from RevOps, Finance, and primary research to what gets built and why.
Messaging and positioning: keep claims honest by testing with real customer feedback and competitive intel.

Job Description

Responsibilities

Own the customer feedback loop to Product, integrating discovery with RevOps and Finance buyers to shape what gets built and why.
Develop and pressure-test messaging against customer feedback and competitive positioning in real time.
Translate competitive learnings into strategic insights for Product, Sales, and Customer Success.
Partner with GTM to activate positioning in market and ensure launches reflect customer feedback; enablement not owned.
Serve as internal evangelist for the voice of the customer and as an expert on CaptivateIQ for prospects and customers.
Collaborate across Product, Sales, CS, and RevOps to align priorities from ideation through launch and beyond.

Requirements

7+ years in B2B SaaS product marketing or product management with customer discovery experience.
Comfort with technical products and audiences; can understand architecture and pinpoint customer problems.
Proven track record influencing product decisions based on customer feedback.
Experience using AI tools and positioning AI products.
Exceptional storytelling and communication; distill complex concepts clearly.
Structured, evidence-driven approach to research and measurement; design win/loss or buyer research.
Autonomy in a GTM infrastructure that s still being built.
Deep understanding of competitive intelligence to differentiate and win deals.

Nice to have

Familiarity with SPM, ICM, or related revenue and compensation platforms.
B2B enterprise fluency with CFO/RevOps buyers; understanding their pains and evaluation criteria.
Hands-on experience developing custom AI tools or autonomous agents.
History driving product marketing for multi-product suites or unified platforms.
Direct experience marketing AI and agentic product solutions.
Proven track record marketing across Mid-Market to Enterprise.

Benefits

equity, comprehensive health benefits, and other perks and benefits.

CaptivateIQ

3.4 Glassdoor

CaptivateIQ is the only modern platform that brings quota, territory, headcount, and compensation into a single, AI-powered workspace — built for agility, alignment, and scale. Purpose-built for modern revenue teams, CaptivateIQ bridges the gap between incentive compensation management and sales planning, so strategy, execution, and measurement operate in perfect harmony.Legacy solutions and spreadsheets weren’t designed for dynamic go-to-market organizations. CaptivateIQ replaces slow, error-prone, siloed processes with a unified platform that seamlessly connects your sales planning, incentive management, and performance tracking. Revenue leaders benefit from one shared source of truth from capacity planning to payout, aligning incentives with strategic goals to drive behaviors that move the business forward.CaptivateIQ empowers every function — RevOps, Finance, Sales, and more — to adjust plans, incentivize performance, and deliver on revenue growth targets, all within a flexible environment that adapts as quickly as business does. From enterprise-grade controls to in-depth reporting and dashboards, revenue teams monitor, measure, and optimize at every step to maximize success.Trusted by over 800 leading companies—including Boston Scientific, Datadog, and 6sense — CaptivateIQ sets a new standard for sales performance management.Your plans, your way: plan for anything, pivot anytime.

Founded in 2017

San Francisco, California, USA

259 employees

www.captivateiq.com

48% recommend to a friend

80% CEO approval