Senior Product Marketing Manager - Campaign Management & Outbound

USA (Remote)

$124K/yr – $191K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the go-to-market narrative and enablement for Five9, shaping messaging, product launches, and cross-functional content to drive adoption and growth in CX and AI-enabled CCaaS.

  • Craft differentiated messaging and competitive positioning for contact center leaders across prospects and customers.
  • Define go-to-market plans for product launches, including use cases, customer stories, sales enablement, and adoption.
  • Partner with product and marketing to create compelling collateral, training, and campaigns that accelerate acquisition, conversion, and expansion.

Job Description

Responsibilities

  • Positioning and Messaging: Craft strategic messaging that differentiates us from competitors and targets contact center leaders, driving sales throughout the funnel for both prospects and customers.
  • Product Launches: Define and manage go-to-market strategy for our products, including messaging, positioning, launch planning, use cases, customer stories, sales enablement, and customer adoption.
  • Enablement: You'll partner with customer-facing teams to create impactful narratives, content, collateral, and training to drive acquisition, conversion, and expansion, fueling growth at all stages.
  • Competitive Intelligence: As Five9 competitive landscape expert, conduct research to understand rivals' strengths, weaknesses, and opportunities.
  • Sales Collateral: You will be responsible for developing sales and customer-facing content, including videos, webinars, and product assets that effectively convey core messages.
  • Marketing Campaigns: You will work collaboratively with the marketing teams to assist in developing a campaign, demand generation, website content, and other marketing activities.
  • Cross-functional champion: Collaborate with product management to understand our product vision and upcoming features, using your expertise on the market and customers to effectively communicate externally and shape our product's future.
  • Represent Five9 at events, webinars, and other customer-facing activities.

Requirements

  • 5+ years of product marketing (or equivalent) experience; demonstrated success in marketing CX, CCaaS, or AI technology solutions.
  • Bachelor's degree in Business or Marketing Management.

Preferred

  • MBA preferred.

Benefits

  • Health, dental, and vision coverage, beginning on the first day of employment. Five9 covers 100% of the employee portion of the health, dental and vision coverage and shares a high portion of the dependent cost.
  • We also offer Short & Long-Term Disability, Basic Life Insurance, and a 401k saving plan with employer matching.
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching and self-guided mindfulness exercises for all covered employees and their covered dependents.
  • Generous employee stock purchase plan.
  • Paid Time Off, Company paid holidays, paid volunteer hours and 12 weeks paid parental leave.
  • All compensation and benefits are subject to the requirements and restrictions set forth in the applicable plan documents and any written agreements between the parties.
Five9 logo

Five9

4.1 Glassdoor

Five9 provides a comprehensive suite of CX solutions, powered by Five9 Genius AI, to elevate customer experiences that deliver better business outcomes in the era of The New CX. The New CX redefines how brands connect with customers through seamless and efficient AI-driven journeys that anticipate and meet each customer’s unique needs. Our unified cloud-native offering enables AI and human agents to create hyper-personalized customer experiences, so every customer interaction is more connected, effortless, and personal. Trusted by 3,000+ customers and 1,400+ partners globally, Five9 brings together the power of our AI, our platform, and our people to drive AI-elevated CX.

Founded in 2001
San Ramon, California, USA
3K employees (124 in marketing)
73% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$1.9M
Traffic Source Mix
Search
23.1%
Direct
65.5%
Referral
9%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
91 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$861.6M
Last Raise
$747.5M
Post IPO Debt, 2 years ago

Funding History

  • Feb 2024
    Post IPO Debt • $747.5M
  • Mar 2014
    Debt Financing • $30M
  • May 2013
    Series D • $22M

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