Senior Product Marketing Manager

Paramus, NJ (Hybrid)

$145K/yr – $160K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and evolve messaging and go-to-market strategy for Bridge, turning complex tech into customer benefits and driving adoption across sales and marketing.

  • Own and evolve messaging frameworks and narrative consistency
  • Lead customer and prospect presentations

Job Description

Responsibilities

  • Own and evolve company, product, and solution messaging frameworks that ladder up to Bridge’s master narrative
  • Create differentiated positioning that clearly communicates BRIDGE's value in the market
  • Translate complex technical capabilities into compelling customer benefits
  • Maintain messaging frameworks and narrative consistency across all channels
  • Partner closely with sales leadership to improve go-to-market effectiveness
  • Create and maintain sales decks, one-pagers, battlecards, and objection-handling materials
  • Develop industry, vertical, and audience-specific messaging
  • Lead key customer and prospect presentations
  • Build a scalable customer story and case study program
  • Conduct customer interviews and identify proof points that demonstrate business impact

Requirements

  • 6-10+ years of product marketing, solutions marketing, or go-to-market experience
  • Experience in adtech, martech, media, data, measurement, identity, or adjacent technology sectors
  • Proven track record of owning and executing successful product or solution launches end-to-end
  • Experience translating market research and customer insights into go-to-market strategy
  • Exceptional written and verbal communication skills
  • Strong storytelling and presentation development capabilities
  • Experience creating sales enablement materials and supporting revenue teams
  • Ability to synthesize complex concepts into clear, customer-centric narratives
  • Comfortable operating in a fast-paced, evolving organization
  • Proven ability to influence cross-functional stakeholders
BRIDGE logo

BRIDGE

Bridge is a learning management system designed to make training easy and effective. With a user-friendly interface, simple course creation, mobile app and clear reporting, Bridge helps companies deliver and track training effortlessly. But Bridge goes far beyond what a typical LMS can do, with powerful skills management tools to help develop your employees.Get insight into the skills your team has, what they need, and how proficient they are. Plus, 150 ready-made courses from Skillsoft, a global leader in digital learning, are bundled into your learning library. These expert-led, research-backed courses are recognized by top certification bodies, giving your team the skills they need to succeed.With Bridge, you can: - Align skills across your organization with an AI-powered skills taxonomy fueled by real-time labor market data. - Measure skills coverage and spot gaps faster with peer feedback and analytics that give managers a complete skills picture.- Drive growth with personalized development plans that focus on building the skills that matter most.- Jump start skills development with 150 ready-made courses from Skillsoft, a global leader in digital learning. These courses are already tagged with skills, making it faster and easier for learners to find the training they need.- Show employees possible career moves and what skills and learning opportunities will get them there.- Connect people with mentors through skills communities.- AI‐generated course summaries give you sharper skills tagging so learners get smarter recommendations.- Track learning progress and measure skill coverage across the whole organization.

Founded in 2008
Salt Lake City, Utah, USA
138 employees (12 in marketing)

Traffic Signals

Monthly Visitors
22.7K
Monthly Google Ads Budget
$55.6K
Traffic Source Mix
Search
43.9%
Direct
41.1%
Referral
8.4%
Social
5.3%
Paid
1.1%

Headcount Trend

Current headcount: ~140

Marketing Team

Marketing Team Size
9 (7% of company)
Marketing Roles Posted (Last 30 Days)
4