Senior Product Marketing Manager

Paramus, NJ (Hybrid)

$145K/yr – $160K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the messaging architecture and GTM narrative for Bridge, turning complex tech into customer value and aligning Sales, Product, and Success around launches and storytelling.

  • Messaging framework ownership and differentiation across markets to tell a consistent master narrative.
  • GTM enablement, sales materials, and battlecards that accelerate revenue conversations.
  • Customer proof and storytelling program to surface business impact through case studies and interviews.

Job Description

Own the messaging architecture and GTM narrative for Bridge, turning complex tech into customer value and aligning Sales, Product, and Success around launches and storytelling.

  • Responsibilities: Own and evolve company, product, and solution messaging frameworks that ladder up to Bridge’s master narrative
  • Responsibilities: Create differentiated positioning that clearly communicates BRIDGE's value in the market
  • Responsibilities: Translate complex technical capabilities into compelling customer benefits
  • Responsibilities: Maintain messaging frameworks and narrative consistency across all channels
  • Responsibilities: Partner closely with sales leadership to improve go-to-market effectiveness
  • Responsibilities: Create and maintain sales decks, one-pagers, battlecards, and objection-handling materials
  • Responsibilities: Develop industry, vertical, and audience-specific messaging
  • Responsibilities: Lead key customer and prospect presentations
  • Responsibilities: Build a scalable customer story and case study program
  • Responsibilities: Conduct customer interviews and identify proof points that demonstrate business impact
Bridge logo

Bridge

BRIDGE is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer. While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has. BRIDGE makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count. Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted BRIDGE to build real-world custom audiences and hyper-engaged campaigns across all platforms.

Founded in 2010
Paramus, NJ, US
185 employees (12 in marketing)