Responsibilities

• Brand Positioning & Messaging: Own ShopMy's brand-facing messaging framework — defining our value proposition, positioning pillars, and narrative for brand partners across segments and use cases.
• Launch Ownership: Lead GTM strategy for new features and products relevant to the brand audience, partnering with Product, Marketing, and Design to drive awareness, adoption, and measurable impact.
• Sales & Revenue Enablement: Define the narrative that moves deals — equipping our Revenue team with positioning, pitch decks, talk tracks, and competitive intelligence that accelerates conversion and deal velocity.
• Market & Customer Intelligence: Develop a deep understanding of brand buyer needs, decision-making criteria, and competitive dynamics; translate insight into sharper messaging, stronger positioning, and actionable product feedback.
• Cross-Functional Collaboration: Drive alignment across Product, Marketing, and GTM teams, owning the connective tissue that keeps brand launches coordinated, messaging consistent, and the brand narrative sharp at every touchpoint.
• Strategic Insight & Market Intelligence: Synthesize performance data, customer insights, and competitive signals into a clear point of view — and use that POV to sharpen ShopMy's brand GTM strategy over time.

Requirements

• 5–8 years of experience in product marketing, ideally with B2B, marketplace, or platform products
• Proven ability to craft compelling narratives for a sophisticated business audience
• Exceptional writer and storyteller — you can simplify complexity and make a clear, persuasive case
• Strong cross-functional collaborator who can drive alignment without relying on authority
• Strong strategic instincts — you connect business goals to market dynamics and can articulate a clear point of view on how to win a brand buyer
• Comfortable operating in fast-moving, ambiguity-rich environments
• Passionate about the creator economy and the future of digital marketing

Preferred

• Experience marketing to brands, advertisers, or enterprise/DTC buyers
• Background in influencer marketing, affiliate, or performance marketing
• Familiarity with two- or three-sided marketplace dynamics
• Experience working alongside a Sales or Revenue team in a high-growth startup

Benefits

• Medical & Dental Coverage at 70%
• Equity in ShopMy
• Flexible PTO
• 14 weeks of parental leave
• Wellness & Social Stipend
• Technology Stipend
• Learning & Development Stipend
• 401k program (3% automated contribution from ShopMy)
• Wellhub Membership
• Company retreats