Senior Product Marketing Manager

USA (Remote)

$110K/yr – $140K/yrSenior Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own the Search GTM and storytelling that ties to the broader Bloomreach platform, including launch planning, win-loss insights, and field enablement for Search-driven outcomes.

  • Own Search GTM, messaging, and end-to-end launches that connect Search to the platform narrative.
  • Define success metrics upfront and capture post-launch learnings plus analyst inquiries for Search.
  • Build field-ready narratives linking Search to conversational agents, Loomi Connect, and the wider AI/discovery story.

Job Description

Responsibilities

  • Own Search Go-to-Market
  • Drive positioning, messaging, and launch planning for Search-related features end-to-end.
  • Build, maintain and optimize the Search GTM narrative, including decks, one-pagers, and talk tracks.
  • Define success metrics upfront and deliver post-launch learnings to the broader team.
  • Own win-loss and insights for Search.
  • Lead responses to Analyst enquiries and reports for Search alongside Analyst Relations teams.
  • Connect Search to the Broader Platform Story
  • Translate how Search connects to Bloomreach's wider platform so the field can sell the whole story, not just the product.
  • Build clear, field-usable narratives connecting Search to conversational agents and Loomi Connect.
  • Support Bloomreach's broader agentic and AI narrative as it intersects with search and discovery.
  • Sales Enablement and Field Readiness
  • Build and maintain the core materials that help sales and internal teams talk about Search credibly and compellingly and partner with Enablement, Academy and Partner Enablement teams to ensure downstream teams have access to the latest positioning and assets.
  • Produce field-ready assets: talk tracks, discovery guides, one-pagers, objection handling, and technical integration briefs.
  • Collaborate with the Enablement team to develop training content and monitor what is landing in the field.
  • Keep Search materials current, versioned, and actively used.
  • Cross-Functional Partnership
  • Work alongside — not independently of — the technical PMM, product, sales, and CS.
  • Partner closely with technical PMM on platform launches.
  • Partner closely with Product leaders on upcoming feature launches, setting launch priorities and managing launch timelines.
Bloomreach logo

Bloomreach

4.4 Glassdoor

Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.

Founded in 2009
Mountain View, California, USA
1.1K employees (75 in marketing)
86% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$324.3K
Traffic Source Mix
Search
38%
Direct
51%
Referral
8.1%
Social
1.8%
Paid
1.1%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
58 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$452M
Last Raise
$30M
Debt Financing, 3 years ago

Funding History

  • Oct 2022
    Debt Financing • $30M
  • Feb 2022
    Series F • $175M
  • Jan 2021
    Series E • $150M

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