Senior Product Marketing Manager

Responsibilities

• Own positioning, messaging, and go-to-market strategy for assigned solutions.
• Develop compelling narratives that connect attack-surface visibility, threat intelligence, business context, and remediation to improved cyber resilience.
• Articulate Bitsight’s value across enterprise, third-party, fourth-party, and supply-chain exposure.
• Translate complex technical capabilities into clear customer outcomes for executive, risk, and technical audiences.
• Partner with Product Management to bring customer, market, and competitive insight into product strategy and roadmap decisions.
• Lead cross-functional launches from strategy and messaging through content, enablement, campaigns, and market activation.
• Create core assets including messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership.
• Equip Sales and partners with the knowledge, tools, and proof points needed to win.
• Build deep knowledge of buyers, use cases, competitors, market trends, and emerging AI-driven security challenges.
• Engage customers, analysts, and industry influencers to strengthen market credibility and shape category perception.

Requirements

• 7+ years of experience in B2B product marketing, technical marketing, product management, or a related go-to-market role.
• Meaningful experience in cybersecurity, preferably exposure management, attack-surface management, vulnerability management, threat intelligence, security operations, or third-party risk.
• Demonstrated success developing differentiated positioning, leading product launches, and enabling enterprise sales teams.
• Ability to understand technical products and turn complexity into concise, compelling stories.
• Strong knowledge of enterprise cybersecurity buyers, workflows, and market dynamics.
• Exceptional writing, presentation, and executive communication skills.
• Strong cross-functional leadership with the ability to influence without direct authority.
• Strategic thinker who is equally comfortable creating the strategy and doing the work.
• Curiosity about AI and its impact on security threats, security operations, and product marketing.

Benefits

• Belonging & Inclusion. Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
• Culture. We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing your company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.
• Open-minded. If you got to this point, we hope you’re feeling excited about the job description you just read. Even if you don’t feel that you meet every single requirement, we still encourage you to apply. We’re eager to meet people that believe in Bitsight’s mission and can contribute to our team in a variety of ways.
• Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email recruiting@bitsight.com. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.
• This role uses AI-assisted transcription during the interview process. All hiring decisions are made by our recruitment team.