Senior Product Marketing Manager, Axon 911 at Axon | New York City, NY | $153K/yr – $204K/yr

Axon

Senior Product Marketing Manager, Axon 911

New York City, NY (Hybrid)

$153K/yr – $204K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the Axon 911 market narrative and cross-product messaging, translating complex product capabilities into customer-ready stories while building scalable marketing systems that align product, sales, enablement, and leadership.

Drive brand unification and go-to-market strategy across the Axon 911 portfolio.
Translate technical concepts into clear messaging and enable field teams with high-impact collateral.
Lead collaborative alliances with Product, Sales, and Executive teams to ensure consistent value communication.

Job Description

Help continue leading the brand and messaging unification of Prepared and Carbyne into Axon 911, ensuring a clear and differentiated market narrative.
Own product positioning, messaging frameworks, launch strategy, release cadence, and go-to-market coordination across a growing portfolio of products within the Axon 911 portfolio.
Partner closely with the Product Management team to deeply understand product capabilities and translate technical concepts into clear customer-facing messaging.
Work across the business to create and maintain enablement materials, sales narratives, launch assets, and product marketing collateral that support field sales and customer success teams.
Drive cross-functional alignment between product, sales, marketing, enablement, and executive leadership around how Axon 911 communicates its value to the market.
Build foundational product marketing systems, processes, and operational rhythms that will scale alongside the company.
Write and refine high-impact copy across launches, campaigns, product narratives, and brand storytelling.
Serve as a strategic thought partner to leadership while also remaining highly hands-on in execution.

5–10 years of experience in product marketing, go-to-market strategy, brand positioning, or related GTM-focused roles.
Experience operating as a highly autonomous or sole product marketer within a lean or high-growth environment.
Demonstrated success leading a rebrand, repositioning initiative, acquisition integration, or major brand transformation.
Strong experience partnering cross-functionally with Product, Sales, Enablement, and Executive stakeholders.
Exceptional communication and storytelling skills, including experience writing product messaging, launch content, and customer-facing collateral.
Experience working in competitive markets where positioning, differentiation, and market education were critical.
Comfortable operating as both a strategic leader and hands-on individual contributor.
Strong ownership mindset with the ability to independently identify gaps, drive alignment, and execute with urgency.
We believe this role requires someone who is highly adaptable and comfortable “translating” between technical product teams, customer-facing teams, and executive stakeholders.

Nice-to-have experience includes working within regulated industries, government technology, public safety, healthcare, or other relationship-driven enterprise markets.

Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Employee Resource Groups (ERGs)
And yes, we have snacks in our offices

Axon

Our story began in September of 1993 when TASER International was founded by CEO Rick Smith with his brother Tom Smith. They consulted with Jack Cover, former NASA scientist and inventor of the original TASER® conducted energy weapons of the 1970s. Rick Smith was inspired to found the company after losing two high school football teammates who were shot and killed in a road rage incident. This experience led him to seek new technologies that would enable people to protect themselves without deploying lethal force in hopes of creating a bullet-less world.Today, Axon represents the entire network of devices, applications and people that is revolutionizing public safety around the world. Our mission is to protect life. We’re building the world’s largest and most trusted suite of public safety solutions. If you are seeking a career with purpose, we invite you to join us.Learn more at: axon.com/careersThis is Our MoonshotGun-related deaths between police and the public have risen steadily for at least the past six years. In 2021 in the U.S., 1,118 people — 1,054 civilians and 64 officers — lost their lives in gun-related incidents between police and the public, according to leading data sources. In response, Axon is rallying partners around a “moonshot” goal to cut gun-related deaths between police and the public by 50% by 2033.

Founded in 1993

Scottsdale, Arizona, USA

5.3K employees (221 in marketing)

www.axon.com