Responsibilities

• Develops marketing plans, assets and activities for specific product lines tied to launches and campaigns.
• Mentors other Product Marketing team members.
• Conducts research to identify customers, competitors and markets for automotive products.
• Designs and drafts messaging and product-specific assets like web pages, blogs, data sheets, publications and presentations.
• Plans and delivers content for events such as conferences, trade shows, or user meetings.
• Proactively owns go-to-market and launch management, driving asset execution and enablement.
• Works cross-functionally to ensure successful product launches, including competitive positioning and enablement orchestration.
• Collaborates with Demand Generation, Product and Events teams on asset execution based on messaging.
• Sets KPIs and tracks asset and launch performance.

Requirements

• 5+ years applicable experience and demonstrated success/knowledge.
• 2+ years of specialized/industry experience.
• Bachelor’s degree (or equivalent experience).

Preferred

• Willingness and ability to mentor junior members of the team.
• Creativity to solve problems and guide Design team to create compelling visual assets.

Benefits

• Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
• Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
• Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
• Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
• Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
• Global Mobility: Comprehensive support for international relocations and permanent residency processes.