Responsibilities

• Own Ads GTM sprints and multi-surface narratives across product releases and solution launches.
• Drive end-to-end GTM for Ads capabilities supporting media execution (creative services, analytics, bid strategies, identity solutions).
• Sequence launches and campaigns against the global sports calendar (fixtures, tentpole events, rights windows).
• Run structured launch checklists, readiness scorecards, and post-launch performance readouts.
• Surface risks early with clear options and recommended actions.
• Lead positioning that clearly differentiates our Ads offering: Deep integration into existing programmatic infrastructure
• Exclusive, high-value sports audiences
• Sports-based bidding and optimization tools
• Translate product strengths into segment-specific value propositions tied to measurable outcomes (CPA, CPC, CPM, CPI, FTD).
• Connect identity, privacy-safe targeting, contextual intelligence, and predictive analytics into one cohesive story.

Requirements

• 5+ years of product marketing experience, with clear ownership of GTM strategy and execution.
• 2+ years in AdTech, programmatic, identity, CTV, or related advertising technology.
• Proven track record of building and scaling successful go-to-market programs.
• Strong cross-functional leadership and the ability to influence senior stakeholders.
• Exceptional written and verbal communication skills; able to synthesize complex technical topics into compelling narratives.
• Analytical mindset with the ability to translate performance data into actionable insights.
• Strong understanding of identity frameworks, privacy-safe targeting, analytics, cloud/on-prem data environments, and emerging adtech ecosystems.
• Experience managing multi-channel GTM execution across owned and earned channels.
• Bachelor’s degree required; MBA preferred.
• Willingness to travel (~25%).

Preferred

• MBA preferred.

Benefits

• We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together.
• Our hybrid working models differ depending on your role and location.
• Occasional travel may be required.
• As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career.
• Learn more about how rewarding life at Genius can be at Reward | Genius Sports.
• One team, being brave, driving change
• We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.
• Genius Sports Group's benefits plan is available to eligible employees.
• Learn more at geniussports.com.