Senior Product Marketing Manager at Attentive | USA | $165K/yr – $200K/yr

Attentive

Senior Product Marketing Manager

USA (Hybrid)

$165K/yr – $200K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own data & integrations platform marketing end to end, turning API and data capabilities into measurable business value for enterprise buyers and partners.

Positioning, launch governance, and cross-functional GTM for API integrations and data platform features.
Partner GTM and co-marketing that translate technical capabilities into business outcomes.
Adoption tracking, post-launch measurement, and market feedback to prioritization and messaging refinement.

Job Description

Responsibilities

Own Data & Integrations Platform positioning for enterprise buyers and sellers.
Lead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadence.
Drive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketing.
Build and run release marketing so customers and internal teams know availability, tiering, and adoption paths.
Create external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoption.
Define success metrics and partner with Analytics for post-launch measurement and revenue attribution.
Lead cross-functional launch motion for Data & Integrations Platform features and integrations, including launch planning, beta management, internal enablement, and post-launch measurement.
Develop positioning for data-platform features.
Partner with Partnerships to scope co-marketing and partner GTM.
Equip revenue org with playbooks and sales-ready assets for Data & Integrations Platform.

Requirements

Min 5+ years working in product marketing.
Experience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startup.
Deep knowledge of data platforms, integrations, or APIs. Direct experience marketing a data platform is preferred. Please highlight any hands-on experience with data platforms, Snowflake, Hightouch, Amperity or similar platforms in your application.
Proven ability to translate technical integration capabilities into commercial value and customer proof points.
Experience building launch processes and running multi-stakeholder GTM cadences.
Experience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoption.
Strong written and verbal communication, organization, and prioritization skills.
Passion for storytelling and making technical products accessible to commercial buyers

Preferred

Prior PMM or GTM experience specifically tied to a CDP, data platform, or complex integration product.
Experience working with product and engineering teams on API-first GTM.
Familiarity with partner ecosystems and partner-led launches.

Benefits

You'll get competitive perks and benefits , from health & wellness to equity, to help you bring your best self to work.

Attentive

3.6 Glassdoor

Attentive® is the marketing platform that knows personalized customer experiences require both powerful technology and the right people behind it. We help brands unify and deliver personalized SMS, email, and push experiences that drive authentic relationships and revenue growth.To learn more about Attentive or to request a demo, visit www.attentive.com

Founded in 2016

New York, New York, USA

1.5K employees (100 in marketing)

attentive.com

63% recommend to a friend

90% CEO approval