Senior Product Marketing Manager

Responsibilities

• Own Assort's competitive intelligence function end-to-end—competitor tracking, win/loss analysis, and real-time battlecards—translating industry trends, regulatory changes, and competitor activity into clear points of view and GTM recommendations.
• Build and manage relationships with leading healthcare industry analysts (e.g., KLAS, Gartner), owning our participation in rankings, reports, and briefings that shape how the market perceives Assort.
• Own and socialize a unified messaging and positioning framework that resonates with COOs, practice managers, and clinicians, and is used consistently across all GTM motions.
• Lead integrated product launches by defining strategy, success metrics, and required assets in partnership with Product, Demand Generation, and Sales to drive 30%+ of net-new pipeline.
• Define and maintain the sales enablement strategy (pitch narrative, battlecards, product collateral, objection handling), ensuring consistency and adoption across the revenue team.
• Partner with Product and Revenue leadership on pricing, packaging, and monetization strategy to accelerate ARR growth.
• Help establish the processes and operating rhythms that will serve as the foundation for a growing product marketing team.

Requirements

• 5–8+ years of B2B SaaS, sales-led growth product marketing experience, including ownership of positioning and GTM strategy for complex products sold to non-technical buyers.
• Proven ability to execute in early-stage or fast-moving environments, with the ability to influence senior stakeholders across Product, Sales, and Marketing.
• Exceptional storytelling and executive-level communication skills—written, verbal, and visual.
• Strong technical fluency, with the ability to translate product complexity into clear customer value and confidently engage with technical and revenue audiences.
• Working knowledge of marketing and analytics platforms (e.g., HubSpot, Marketo, GA, Looker) and basic design tools (e.g., Slides, Figma).
• Experience building or scaling a competitive intelligence program and/or managing relationships with industry analysts (e.g., KLAS, Gartner) strongly preferred.

Preferred

• Experience in provider organizations, EHR ecosystems, regulated markets, or applied AI platforms.

Benefits

• 💸 Competitive Compensation – Including salary and employee stock options so you share in our success.
• 📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
• 💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
• 🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
• 🏖 Flexible PTO – We trust you to take the time you need to recharge and come back ready to crush it.
• 🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
• 💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
• 🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
• 👵 401(k) – Build your retirement savings.