Responsibilities

• Define differentiated positioning for Persistent’s AI portfolio tailored to enterprise buyers, developers, and innovation leaders.
• Craft clear, compelling value propositions for AI-driven transformation across industries (Healthcare, BFSI, Hi-Tech).
• Own end-to-end GTM strategy for new AI offering/solution launches and feature rollouts.
• Align solution/services roadmap with market trends, customer needs, and competitive insights .
• Conduct deep research on AI adoption trends , enterprise challenges, and competitive landscape.
• Build buyer personas and industry-specific use cases for AI solutions.
• Develop sales playbooks, competitive battle cards, and objection-handling guides for AI offerings.
• Train sales and pre-sales teams on AI portfolio capabilities and differentiation .
• Create campaign specific assets – Blogs, Brochure, case studies etc. showcasing Persistent’s AI capabilities
• Partner with marketing teams to execute targeted campaigns that generate pipeline for AI solutions & services .

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA or technical background in AI/ML preferred .
• 8–10 years of experience in IT services or product marketing , with 2+ years in AI, ML, or data-driven technologies .
• Proven success in launching and scaling AI or SaaS solution and services in B2B environments.
• Strong storytelling and positioning skills for complex technical concepts.

Preferred

• Familiarity with AI frameworks, LLMs, and enterprise AI deployment models .
• Understanding of data privacy, security, and compliance in AI applications .
• Experience with cloud platforms (Azure, AWS, GCP) and MLOps tools .

Benefits

• Competitive salary and benefits
• Culture focused on talent development and continuous learning
• Opportunity to work on cutting-edge AI technologies
• Flexible work options and inclusive environment