Responsibilities

• Portfolio Positioning & Messaging: Define and evolve the overarching value proposition for Agility’s product portfolio. Develop differentiated messaging frameworks that connect technical capabilities with customer needs.
• Drive Go-To-Market & Launches: Lead GTM planning and high-profile product announcements. You will own audience definition, naming, positioning, and marketing requirements to drive awareness and demand in priority industries and use cases.
• Technical Content & Enablement: Serve as a hands-on creator and overseer of high-impact sales enablement assets (spec sheets, presentations, case studies, and videos). Ensure absolute technical accuracy while accelerating the buyer's journey.
• Know the Customer Deeply: Map the decision-making landscape for automation buyers and operators. Understand their operational pain points, tech stacks, buying processes, and KPIs to create persona frameworks that ground all demand generation and marketing execution.
• Synthesize Market Intelligence: Act as the strategic loop between the market and the company. Gather and translate analyst research, win/loss data, competitive intelligence, and customer feedback into actionable insights that shape our go-to-market.
• Cross-Functional Collaboration: Partner closely with Product Management and Engineering to become a subject matter expert on Agility’s hardware and software applications. Collaborate tightly with a world class creative team to bring product storytelling to life across all marketing channels.
• Set Demand Generation Priorities: Use data-driven insights and market trends to establish clear priorities for demand generation, ensuring campaigns align with current product capabilities and priority industries.