Senior Product Marketing Manager at Accruent | Austin, TX | $114K/yr – $191K/yr

Accruent

Senior Product Marketing Manager

Austin, TX (On-site)

$114K/yr – $191K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive GTM strategy, product launches, and cross-functional alignment for SaaS in asset management, with a focus on market intelligence, differentiated messaging, and scalable sales enablement.

Primary ownership: GTM strategy/execution and lead product launches.
Must-have: 5-7 years in B2B SaaS product marketing with GTM ownership.
Standout: Asset management domain knowledge or experience in related industries and strong cross-functional influence.

Job Description

Responsibilities

Go To Market Strategy and Execution: Gather & synthesize market intelligence on the pain points within the industries we sell to and on the competitive solutions/products in our market and create sales enablement materials including battlecards, objection handling, etc.
Develop messaging and positioning that are impactful and differentiable in the market
Collaborate with PR and content leader to develop thought leadership messaging and content for asset management solutions to be used in demand campaigns and in sales cycles
Lead and participate in high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence.
Create sales materials including sales presentations and collateral that showcase our solutions and our understanding of the market and customer pains
Ensure that asset management solutions and associated content is properly represented in our digital and in-person presence
Influence product roadmap by bringing market, customer, and competitive perspectives
Launch Leadership: Lead product launches including GTM strategy & execution, organizational readiness and market awareness. Must motivate and influence cross-functional teams to execute on launch activities by leading launch meetings and serving as project manager.
Team up with the Product team and Sales Enablement team to create materials and train and enable sellers, solution consultants, BDRs, and account teams on new capabilities and products
Partner with the Product team and Customer Marketing Manager to communicate recent enhancements and upcoming roadmap to customers via webinars, video, and written communications
Sustain launches after launch date including ensuring how the product is received in the market resonates and sales is effectively selling products. Adapt and refine GTM positioning and sales materials to improve adoption and sales.

Requirements

5-7 years of experience in B2B Product Marketing for SaaS software solutions with ownership responsibilities for GTM strategy and execution
Growth mindset & agility: Ideal candidate approaches challenges with curiosity and resilience, continuously seeking opportunities to learn, grow and improve.
Passionate project leader: Ideal candidate can lead projects and influence and motivate cross-functional collaborators to successfully execute
Cross-functional collaboration: Ideal candidate will build strong cross-functional relationships to align priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints.
Customer-centric, technical storyteller: Ideal candidate excels at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders.
Demonstrated ability to quickly ramp up in new industries or market segments and apply insight to go-to-market strategies.
Domain knowledge is a plus: 3+ years of experience within enterprise asset management space, with personas including maintenance managers/directors, plant managers and engineering managers, etc, and/or asset-intensive industries like utilities, mining, manufacturing, oil & gas, etc.

Preferred

Experience with enterprise asset management space (utilities, mining, manufacturing, oil & gas) or similar industries

Accruent

Accruent is the world’s leading provider of intelligent solutions for the built environment –spanning real estate, integrated technology systems, and the physical and digital assets they connect. Accruent continues to set new expectations for how organizations can use data to transform the way they manage their facilities and assets and is transforming the way people and systems work together. With major office locations in Austin, New Orleans, London and Amsterdam, Accruent serves more than 10,000 customers in a wide range of industries in more than 150 countries around the world.

Founded in 1995

Austin, Texas, USA

www.accruent.com