Responsibilities

• Lead the product marketing vision and strategy, defining clear, actionable citizen-facing messaging that aligns with policy, technical requirements, and mission outcomes.
• Shape multichannel communication workflows using A/B testing, analytics, and user insights to translate complex policy and technical information into clear, actionable messaging for diverse audiences, and optimize campaigns to improve engagement and comprehension.
• Maintain and prioritize product backlogs, defining requirements, user stories, acceptance criteria, and content needs that connect audience insights with delivery outcomes.
• Define product requirements, user stories, acceptance criteria, and messaging needs for citizen-facing digital content while leveraging data, segmentation, and testing methodologies to inform product priorities and decisions.
• Serve as the primary point of contact across Agile/SAFe teams supporting digital services, outreach, and communications, partnering closely with engineering, UX, content, marketing, and program teams to align product and outreach objectives.
• Conduct structured discovery and ongoing collaboration with federal stakeholders, SMEs, and end users to validate messaging, workflows, and communications needs.
• Provide clear, data-driven updates to executives and federal partners while driving cross-team alignment, managing ambiguity, and ensuring consistent delivery execution.

Requirements

• 10+ years o f experience in B2C product marketing and digital product management, including product positioning, messaging, go-to-market strategy, and cross-functional Agile delivery leadership.
• Proven success optimizing multichannel consumer campaigns (email, SMS, paid/organic social, web, outreach resources), to improve engagement and behavior‑change outcomes.
• Hands-on experience with email marketing platforms, customer engagement tools, and/or CRM systems, with the ability to guide technical decisions and advise on platform strategy.
• Strong product management fundamentals including roadmap development, requirements gathering, backlog prioritization, release planning, and delivery oversight using Agile methodologies and tools (Jira, Azure DevOps).
• Ability to analyze web, email, behavioral, and campaign data to validate decisions and optimize product or messaging performance.
• Strong client management and executive communication skills, including the ability to navigate ambiguity, manage escalations, and present confidently to senior leadership.

Preferred

• 5+ years in big tech, SaaS, or communications-focused environments
• 1+ year experience leveraging AI for content optimization, research, and/or product insights
• Experience in regulated industries and/or federal government environments
• Experience with Adobe Campaign and/or Salesforce Marketing Cloud
• Master’s or advanced degree

Benefits

• Accenture Federal Services offers a wide variety of benefits.