Senior Product Marketing Manager

USA (Remote)

$180K/yr – $220K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing strategy and GTM for a senior role focused on positioning, messaging, and market traction.

  • Own positioning, messaging, and go-to-market strategy for multiple products.
  • Strong track record in B2B/SaaS and cross-functional collaboration with leadership.
  • Strategic influence with market insight to guide commercial direction.

Job Description

Responsibilities

  • Lead product positioning, messaging, and go-to-market strategy
  • Shape clear value propositions that connect product strengths with real market demand
  • Work closely with leadership, product, sales, and growth teams
  • Bring strong market insight and help guide commercial direction
  • Support launches, adoption, and expansion strategies across key segments
  • Build narratives, sales enablement materials, and strategic market-facing assets
  • Use customer, competitor, and category insight to sharpen product-market positioning
  • Help strengthen visibility, credibility, and market traction through both strategy and execution

Requirements

  • 7+ years of experience in product marketing, go-to-market strategy, or strategic marketing roles
  • Strong background in B2B, SaaS, tech, platforms, or other competitive product environments
  • Proven ability to position products in crowded or high-stakes markets
  • Strong communication and commercial thinking
  • Experience working with senior stakeholders and cross-functional teams
  • A strong professional network and credible market presence
  • Someone who brings real judgment, confidence, and strategic maturity
  • Ability to operate both at the strategic level and in practical execution
  • We are not looking for someone who only manages messaging.

Preferred

  • Existing network across relevant buyers, partners, industry players, or market communities
  • Strong track record of helping products gain traction, trust, and stronger positioning
  • Ability to see market gaps early and act on them clearly
  • Presence, credibility, and the kind of experience that adds weight to the team from day one

Benefits

  • High-value compensation package
  • Bonus and/or equity potential
  • Strategic influence and direct visibility with leadership
  • Flexible work setup
  • Real ownership in a role that matters
  • Opportunity to help shape how products compete and grow in the market

aboveA

Rainforest is Asia’s leading e-commerce brand aggregator. We acquire and scale winning brands to build a modern consumer goods brand platform.Our mission is to fulfil the potential of micro brands, growing brands with great products to delight customers worldwide.

Founded in 2020
Singapore, Singapore
130 employees (15 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
32.7%
Direct
50.3%
Referral
9.4%
Social
6%
Paid
1.1%

Headcount Trend

Current headcount: ~130

Marketing Team

Marketing Team Size
12 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$101M
Last Raise
Series Unknown, 12 months ago