Responsibilities

• Lead go-to-market strategy and execution for pricing and packaging launches in key markets.
• Build messaging frameworks, customer-facing assets, and enablement content that help sellers confidently communicate value and pricing changes.
• Partner with GTM Enablement to design and deliver field readiness programs that improve seller confidence and reduce friction during commercial transitions.
• Synthesize customer feedback, seller insights, and competitive signals to identify positioning gaps and content needs.
• Develop scalable tools and frameworks that help reps articulate ROI and navigate commercial conversations.
• Collaborate with Product teams to improve how pricing value is communicated within the product experience.
• Use AI-powered workflows to scale content development, sharpen messaging analysis, and improve operational efficiency.

Requirements

• 5+ years in Product Marketing or a related B2B SaaS go-to-market function.
• Proven ability to lead complex GTM launches, including cross-functional coordination and field enablement.
• Strong content creation and messaging skills, with experience translating complex or technical concepts into clear, audience-specific assets.
• Track record building enablement programs and sales tools that drive adoption.
• Executive-level communication and stakeholder management skills.
• Comfort operating in fast-moving, ambiguous environments where structure is still being built.
• Experience using AI tools to improve content creation, analysis, or operational scale.

Preferred

• Familiarity with pricing, packaging, or monetization strategy in a SaaS context.
• Experience with usage-based, consumption-based, or credits-based commercial models.
• Exposure to PLG or hybrid sales motions.
• Experience supporting AI product commercialization.
• Background working with enterprise sales during complex GTM transitions.