Responsibilities

• Conducting research to define targeted customer segments, journey mapping and determine the key values that drive buying behavior.
• Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics.
• Developing and implementing marketing strategies/plans and overseeing development and distribution of marketing materials
• Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch
• Managing the product/brand P&L (e.g. budgeting, expenditures, profitability, ROI etc)
• Partnering with product development and Global marketing teams to ensure that regional customer needs/values are incorporated into product design, branding, and marketing approaches
• Partnering with Health Economics on market access and insight
• Managing products from launch commercialization to device discontinuation
• Presenting business performance and strategic recommendations to leadership
• Lead interaction with Market Access and Sales to support commercialization activities

Requirements

• Bachelor’s degree
• Minimum of 4 years of experience in the medical device, pharmaceutical, or life sciences industry focused on direct to healthcare professional marketing, product management, and/or other technical related experience
• Demonstrated success with owning a product life cycle including forecasting, pricing, launch planning, product and marketing plans, and meeting revenue targets
• Proven experience in creating new and adapting product marketing materials that align with the regional strategy and target customer needs
• Proven experience in utilizing data and other insights to drive decisions associated with product life cycle and marketing plans
• Must have excellent communication and presentation skills for internal and external communications with proficiencies in Microsoft Power Point, Microsoft Excel, TEAMs
• Ability to work and interact effectively across all functions in the business unit: business leadership, sales, regulatory, legal, marketing communications, and health economics
• Demonstrated ability to read, interpret and communicate scientific or clinical publications and data
• Ability to travel overnight both locally and internationally up to 30%

Preferred

• MBA
• Knowledge of Vascular (Aortic) therapies
• Experience with a Medical Device Quality System environment

Benefits

• Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
• We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits