Senior Product Marketing Manager, Agentic Identity Security

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own the category narrative for Apono as it joins 1Password, translate complex agentic security into clear market impact, and drive zero-to-one initiatives with close collaboration to executive leadership.

  • Own category narrative and launch strategy across Apono
  • Define positioning and GTM for agentic identity security
  • Collaborate with CEO, CTO, and product leadership to shape the market

Job Description

Responsibilities

  • Become the subject matter expert for agentic access control and agentic identity security across the company
  • Own and design the narrative for Apono's next chapter as part of 1Password
  • Drive the work that establishes 1Password as a leader in agentic identity security
  • Build deep understanding of the market, customers, personas, use cases, and pain points around how agents interact with enterprise infrastructure and services
  • Own messaging, content direction, sales enablement, and the strategy that connects them
  • Own launch management, competitive intelligence, and win/loss analysis
  • Raise our positioning, documentation, and storytelling to a standard the category has not seen yet
  • Work directly with our CEO, CTO, Head of Product, product managers, and go-to-market leaders

Requirements

  • Deep knowledge of agentic security. You understand where the market is today, where it's heading, and the difference between real capability, roadmap, and noise.
  • A genuinely AI-native way of working. You use AI and agents to meaningfully scale how you research, build narratives, and execute, beyond using a chatbot for first drafts. We'll want to hear specifics.
  • Exceptional positioning and narrative skills. You can turn complex technical products and emerging market shifts into a compelling story, then translate that story into a go-to-market strategy.
  • A zero-to-one mindset. You're comfortable with ambiguity, move proactively, and can diagnose an opportunity and build from scratch without waiting for a detailed brief.
  • Relevant experience. You have 5+ years of product marketing experience in cybersecurity or high tech, with a strong track record of launching products, defining positioning, and driving zero-to-one initiatives.

Benefits

  • Own a category narrative at the moment it's being written
  • Build and ship at startup speed with the resources and measurement infrastructure of an enterprise software company
  • Work directly with executive leadership and product from your first week
  • Help shape how the industry thinks about securing AI agents
  • Join a team that retains Apono's scrappy, high-ownership DNA with the backing of 1Password
  • Work remotely across the United States
Apono logo

Apono

5.0 Glassdoor

Apono, led by cybersecurity and DevOps experts. “Apono” is the Hawaiian word for “approve”. The Apono platform is loved by DevOps, trusted by Security - supports customers like OpenWeb, Cybereason, HiredScore, Tomorrow.io and many more in automating permission management. Providing a frictionless experience for users with the visibility and compliance needed by security to win more business. Apono helps customers move to zero standing, just in time permissions, get started in minutes at https://www.apono.io

Founded in 2021
New York, New York, USA
66 employees (6 in marketing)
100% recommend to a friend

Marketing Team

Marketing Team Size
5 (8% of company)
Median Career Experience
21 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$54.5M
Last Raise
$34M
Series B, 4 months ago

Funding History

  • Nov 2025
    Series B • $34M
  • Sep 2024
    Series A • $15.5M
  • Feb 2024
    Non Equity Assistance

Traffic Signals

Monthly Visitors
25.9K
Monthly Google Ads Budget
$280
Traffic Source Mix
Search
37.3%
Direct
48.7%
Referral
7.3%
Social
5.5%
Paid
1%

Headcount Trend

Current headcount: ~68

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