Responsibilities

• Develop deep product expertise across ESP+, Websites, Stores, and other ASI technology, while understanding customer workflows, needs, and use cases.
• Conduct customer and market research through interviews, usage data, win/loss analysis, surveys, and cross-functional feedback to identify opportunities and inform product strategy.
• Partner with Product and Engineering throughout the product lifecycle to identify customer needs, feature gaps, market opportunities, and roadmap priorities.
• Define customer segments, ICPs, personas, jobs-to-be-done, positioning, messaging, value propositions, and differentiated product narratives.
• Lead competitive and market intelligence efforts, developing competitive insights, battlecards, objection handling, and other tools that strengthen ASI’s market differentiation.
• Own go-to-market strategy for major product launches, feature releases, and strategic initiatives, including audiences, positioning, messaging, adoption strategy, channels, and success measures.
• Establish scalable launch processes and partner with Product, Sales, Marketing, Customer Success, and CX to translate GTM strategy into coordinated execution.
• Measure launch performance, adoption, and customer response, using insights to improve future launches, messaging, and product strategy.
• Equip Sales, Sales Enablement, and Customer Success with product knowledge and enablement tools, including demos, pitch materials, FAQs, talk tracks, competitive guidance, and launch training.
• Serve as a trusted product expert and advocate for the customer, translating complex technical capabilities into clear business value for internal and external audiences.

Requirements

• 4+ years of product marketing experience, preferably in B2B SaaS, software platforms, marketplaces, or another technology-driven environment.
• Experience partnering directly with Product Management and Engineering throughout the product development lifecycle.
• Strong technical fluency and curiosity, with the ability to quickly understand complex software, workflows, integrations, APIs, data relationships, and AI-enabled capabilities.
• Experience conducting customer research and translating customer, product, competitive, and market insights into product strategy.
• Strong experience with ICPs, personas, jobs-to-be-done, positioning, messaging, value propositions, and competitive differentiation.
• Proven experience owning GTM strategy for new products and major feature releases from discovery through launch, adoption, and measurement.
• Experience creating sales and customer enablement materials, including product demonstrations, pitch narratives, battlecards, competitive materials, and launch training.
• Strong analytical, written, and verbal communication skills.
• Demonstrated ability to influence Product, Engineering, Sales, Marketing, Customer Success, and executive stakeholders without direct authority.
• High degree of ownership, curiosity, and product intuition.

Preferred

• Key Skills & Attributes: Strategic and customer-focused thinker who connects product capabilities, customer needs, and market opportunities.
• Technically curious with the ability to simplify complex concepts without losing important detail.
• Strong communicator, collaborator, and relationship builder.
• Analytical, organized, and comfortable managing multiple priorities.
• Proactive, resourceful, and solutions-oriented.
• Strong ownership mindset with a focus on measurable outcomes.
• Comfortable using modern AI tools to accelerate research, analysis, synthesis, and product marketing workflows.

Benefits

• Medical, Dental, and Vision coverage, available on day one of employment.
• Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
• 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
• Free Health and Wellness programs.
• Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
• Day one 401(k) with company match.
• Paid holidays, floating days, and paid time off (PTO).
• Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.