Responsibilities

• Contribute to annual HCP strategy and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional and vendor partners.
• Own the tactical development, execution, and measurement of personal and non-personal promotion for HCP and patient audiences.
• Partner with digital agency of record to develop strategy, execution and measurement for digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and brand websites using a data/insight driven approach.
• Partner with regional marketers to coordinate activities for HCP congresses including leading cross-functional planning meetings, logistics management, and execution of event sponsorships, symposiums, exhibit development, conference material development and print fulfillment.
• Work with Portfolio Marketing to manage HCP & Patient resource printing and fulfillment in the portal (details, inventory, downloads).
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future.
• Partner with sales training and sales leadership to optimize the development and utilization of personal materials and ensure materials are appropriately rolled out to field team at both new hire and POA meetings.
• Deliver Field Force training and communications as needed, ensuring they have the knowledge and resources to effectively represent brand positioning and messages.
• Engage with the global marketing team to ensure alignment and appropriate US pull-through.