Responsibilities

• Web & Landing Page Performance - Own the roadmap for circlemedical.com and all patient-facing landing pages, with a relentless focus on conversion, trust-building, and organic/AI search performance.
• Web & Landing Page Performance - Own the conversion and discovery experience from provider pages — ensure patients can efficiently browse, compare, and select their provider, and convert from provider profile to booked appointment.
• Web & Landing Page Performance - Partner with engineering and design to build fast, accessible, high-quality web experiences that perform exceptionally in both traditional and AI-driven search environments.
• Web & Landing Page Performance - Monitor and act on web performance data continuously with support from our growth marketing stakeholders.
• Web & Landing Page Performance - Partner with clinical and marketing to produce medically accurate, SEO-optimized content that builds patient trust and drives organic traffic.
• Web & Landing Page Performance - Improve Circle Medical’s organic search presence by collaborating with growth marketing, and executing on a strategy to improve how we rank, appear in AI-generated answers, and build search authority in primary care.
• Booking Flow Conversion Optimization - Own conversion rate optimization across the full patient booking funnel , from landing page through completed appointment booking.
• Booking Flow Conversion Optimization - Translate patient intent and hesitation into product improvements, such as clearer insurance acceptance communication (in collaboration with our insurance/billing pod), easier provider search, updated timeslot selection UI, and more.
• Booking Flow Conversion Optimization - Run a structured, high-velocity experimentation program — A/B tests, multivariate tests, and qualitative research (including user interviews through GreatQuestion and experiments in GrowthBook) — to systematically reduce friction and increase booking completion rates.
• Booking Flow Conversion Optimization - Identify and instrument key funnel drop-off points , using analytics tools (e.g., Amplitude, Looker) to understand where prospective patients abandon the flow and why.

• New Growth Bets (New Areas of Care & Channels) - Collaborate closely with our clinical, compliance, and marketing teams to launch new areas of care, ensuring each launch is supported by a strong, discoverable web presence, clinically sound content, a conversion-optimized booking path, and go-to-market plan.
• New Growth Bets (New Areas of Care & Channels) - Build repeatable launch playbooks that allow Circle Medical to efficiently expand into new clinical areas with speed and confidence.
• New Growth Bets (New Areas of Care & Channels) - Maintain and evolve our existing ZocDoc integration , ensuring reliable patient handoff into Circle’s native apps.
• New Growth Bets (New Areas of Care & Channels) - Own the product infrastructure for partner integrations , working with marketing and engineering to build lightweight, scalable partner onboarding and attribution flows.

• Data-Driven Prioritization & Measurement - Define and own product acquisition metrics : booking conversion rate, new AOC adoption, etc.
• Data-Driven Prioritization & Measurement - Run regular qualitative research using user interview platforms (e.g., Great Question) to uncover friction in the pre-booking experience and identify conversion opportunities.
• Data-Driven Prioritization & Measurement - Utilize analytics tools daily (e.g., Amplitude, Looker, etc.) to understand prospective patient behavior, identify drop-off points, and measure the impact of product changes.
• Data-Driven Prioritization & Measurement - Run structured experiments and A/B tests (GrowthBook) to continuously optimize key acquisition touch points.

• Stakeholder Management & Cross-Functional Leadership - Be a trusted thought partner to engineering , maintaining healthy scope, clear prioritization, and a sustainable delivery rhythm through principled tradeoffs and decision-making.
• Stakeholder Management & Cross-Functional Leadership - Partner closely with clinical, marketing, operations, and analytics teams to ensure acquisition initiatives are grounded in care delivery realities and business goals to collaborate effectively. - Communicate product vision, tradeoffs, and progress clearly to senior leadership and across teams. - Mentor and collaborate with other PMs , contributing to a culture of shared learning, high craft, and patient-first product thinking.