Responsibilities

• As Senior Product Manager, IBD Consumer Marketing working on the Brand team, you will be responsible for patient-facing assets across the DTC ecosystem, including the design, execution, measurement and optimization of high-value touchpoints which will deliver upon brand strategic priorities for the IBD Franchise.
• Your role will be critical to developing strategic messaging and executing throughout DTC channels.
• You will work synergistically with cross-functional partners to enhance the patient experience.
• Oversees, builds and integrates Marketing assets across the patient ecosystem for Crohn’s and UC.
• Support the strategy and execution of patient-centric campaigns and messaging that are highly strategic and powerful across all channels.
• Ensure that all consumer campaigns and messages are seamlessly designed and are aligned with the overall brand strategy as well as HCP brand initiatives.
• Develop creative briefs and oversee execution of messaging & strategy.
• Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives.
• Develop and navigate promotional assets through the medical, legal and regulatory review and approval process.
• Manage agencies, holding them accountable to Takeda USBU policies, standards, timelines and budgets.

• Lead key workstreams coming out of Brand Planning from ideation to execution, including measuring and evaluating performance.

Requirements

• Bachelor’s Degree
• 5+ years experience with increasing responsibilities in sales, marketing or related function
• A team player that is readily willing to help other strategic marketers in a fast-paced environment
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
• Ability to manage multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
• Ability to clearly and succinctly communicate (verbally/written) ideas to internal partners and external agencies
• Ability to lead without authority and influence cross-functional teams and drive alignment across key stakeholders on projects
• Travel to internal and external meetings including overnights and weekends will be required, estimated up to 15% travel.

Preferred

• Experience in marketing or sales positions at a commercial pharmaceutical organization
• Experience in the therapeutic area
• The ideal candidate will be skilled not only in marketing but also in using AI tools to drive efficiency and innovation