Responsibilities

• Be responsible for leading and executing HCP NPP initiatives.
• Develops and leads key elements of the Non-Personal Promotion (NPP) brand strategy for the metastatic triple-negative breast cancer (mTNBC) and HR+/HER2-
• Drives execution of core HCP tactics through the management and partnership with external agencies, internal cross-functional partners, and field sales. Regularly measures the success of initiatives
• Implements product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy
• Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg approval
• Works cross-functionally with Sales, Sales Leadership Legal, Regulatory, Medical and other key internal stakeholders
• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning
• Provides tactical and strategic input on key launch planning workstreams such as NPP segmentation and NBA (Next Best Action) orchestration
• Ensures that all marketing activities are in compliance with regulatory and legal requirements
• Manages the NPP marketing budget and project timelines

Requirements

• Bachelor's Degree and Eight Years' Experience
• OR Masters' Degree and Six Years' Experience
• OR PhD

Preferred

• 6+ years of experience.
• Bachelor’s degree in marketing or related fields required.
• Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices.
• Previous experience in marketing research and/or pharmaceutical sales desired.
• MBA or other advanced business degree is desired.
• Therapeutic Area knowledge preferred.
• Direct-to-Patient
• Experience with Advocacy, Community and National Health systems and services are preferred.
• Canada & Managed Markets
• Ability to conduct analysis and use complex analytical tools.

Benefits

• Benefits include company-sponsored medical, dental, vision, and life insurance plans*.