Senior Product Manager, Dupixent DERM DTC

Responsibilities

• Lead the development and execution of culturally relevant, insight-driven marketing campaigns targeting multicultural patient populations
• Partner with multicultural agencies and cross functional partners to evolve and manage overall strategy and tactics. Devise and execute all related promotional activity
• Analyze multicultural market data and patient insights to identify unmet needs and opportunities for growth
• Ensure all campaigns meet regulatory and medical/legal/regulatory (MLR) review standards
• Develop and manage disease state education programs that increase awareness and understanding of atopic dermatitis and key related messages
• Lead the creative evolution of Eczema Exposed and explore cost effective means to promote both the site via media and in partnership with advocacy partners. Ensure awareness and increased engagement of the ADCT
• Create omnichannel educational content across digital, print, and experiential formats tailored to diverse patient audiences
• Build and maintain relationships with advocacy groups like the NEA and partner in brand presence at annual conferences
• Collaborate with medical affairs, patient advocacy, and external KOLs to ensure scientific accuracy and credibility. Coordinate cross-functional efforts to ensure alignment and maximize impact
• Patient Ambassador Program Management: Build and manage a robust patient ambassador program, identifying, onboarding, and supporting real patient voices to authentically share their Dupixent journeys

Requirements

• Bachelor's degree required
• Minimum of 3+ years of experience in the pharmaceutical, healthcare, biotech, or life sciences industry and/or within marketing, strategy, product/project management, or an agency
• Strong attention to detail and ability to manage multiple priorities simultaneously

Preferred

• MBA
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Knowledge of Legal and Regulatory landscape pertaining to pharmaceutical marketing, including Medical/Legal/Regulator
• Understanding of portfolio marketing, multi-brand strategy, and pharmaceutical marketing principles
• Demonstrated ability to execute marketing programs and coordinate cross-functional initiatives
• Experience supporting account planning execution with cross-functional teams
• Demonstrated success in data analysis and performance optimization
• Experience working with Medical Affairs, Sales, and Market Access teams

Benefits

• high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.