Responsibilities

• Lead downstream integration and commercialization strategy for eCoin, including messaging, positioning, segmentation, targeting, and adoption planning.
• Develop and execute customer engagement and market development strategies to support adoption of innovative OAB/UUI solutions.
• Partner with KOLs and field teams to gather insights, document outcomes, and translate learnings into marketing, training, and sales enablement materials.
• Manage commercial performance by tracking key metrics such as revenue, utilization, share, and margin, and develop data-driven recommendations to address business opportunities.
• Translate strategic priorities into actionable downstream execution plans, tools, programs, and campaigns that support field engagement and account-level adoption.
• Work cross-functionally with Sales, Training, Medical Education, Clinical, Sales Operations, Supply Chain, Manufacturing, and HEMA to deliver aligned market execution.
• Forecast demand and guide commercialization pacing to align supply, resource allocation, and performance targets.
• Apply strong portfolio management discipline to expand the performance and long-term value of the newly acquired product.

Requirements

• Bachelor’s degree.
• Minimum of 5 years of professional experience, including at least 3 years of progressive product marketing experience in the medical device industry.
• Proven track record of successful commercialization and product launches in the medical device industry.
• Global downstream marketing experience, including product management, sales engagement, and campaign execution.
• Demonstrated ability to work effectively in a cross-functional, matrixed organization.
• Strong business acumen with experience analyzing commercial performance metrics and translating insights into action.
• Willingness and ability to travel up to 25%, including key society meetings, customer engagements, and field rides.

Preferred

• Deep product marketing experience.
• Clinical understanding of OAB procedures, treatment pathways, and customer value drivers.
• Experience working with KOLs and field teams to shape adoption and market development.
• Strategic thinker with a bias for action and innovation.
• Advanced degree, such as an MBA or Master’s degree in a related field.
• Experience supporting newly acquired or integrated products within a broader portfolio.