Responsibilities

• - Sourcing and negotiating contracts with C-Level influencers with a goal of growing our client's engagement among mid tier executives
• - Lead internal and client-facing meetings, including setting agendas, speaking to campaign progress, on-the-fly strategy & problem solving, and preparing summaries/recaps
• - Develop and lead integrated strategies that align influencer marketing with PR and corporate narratives, specifically targeting Mid-Market CEOs, and CFOs
• - Pitch and book executive thought leaders for industry podcasts, trade associations, specialized conferences, and executive dinners.
• - Responsible for successful casting of influencers for campaigns, guided by strategic recommendations
• - Contribute to cultivating long-term relationships with key influencers on behalf of clients
• - Stay on the pulse of culture and industry trends – keeping up and interacting with relevant media and influencers on a regular basis
• - Translate complex technical innovations and B2B product benefits into authoritative, edutaining storytelling that positions clients as strategic growth partners.
• - Act as the primary point of contact for high-profile Business Opinion Leaders, specifically targeting Mid-Market CEOs, CFOs, and Key Stakeholders.
• - Manage the research, recruitment, and presentation of influencer talent for paid and earned campaigns, providing strong rationale for potential candidates

Requirements

• - A solid grasp of public relations tools, including research, executive visibility planning, and developing media relationships.
• - 4-6 years of relevant experience in influencer marketing, social media, or PR, with at least 3 years of experience focusing on B2B campaigns, activating thought leaders for technology or fintech brands.
• - Experience identifying and vetting niche authorities, speakers, and subject-matter experts based on industry credibility rather than just follower count.
• - Exceptional verbal and written communication skills, with the ability to lead high-level client presentations and executive reporting.
• - Exceptional organizational, project management and time management skills and an ability to manage multiple deadlines at onceAn ability and willingness to deeply understand the needs, motivations and aspirations of our clients and influencers and translate that understanding into impactful content
• - Ability to work across 5+ strategic client projects at a time. A positive, enthusiastic approach to work and collaboration
• - An entrepreneurial spirit, ready to roll up your sleeves and dig into the complexities of any business or strategy challenge
• - Strong attention to detail and excellent follow-through