Senior Planner, Social

New York City, NY (On-site)

$66K/yr – $85K/yrSenior LevelFull time

Posted 2 days ago

Job Summary

Own the end-to-end paid social program from strategy and partner management to execution, optimization, and reporting, driving RFPs, vendor discovery, QA, and cross-team collaboration to meet client objectives.

  • Lead RFP creation and negotiations with social partners
  • Manage campaign setup, testing, optimization, and performance reporting

Job Description

Responsibilities

  • Lead RFP creation and review of social partners, compile proposal analysis , and drive partner negotiations
  • Oversee and m anage buys from set-up to keyword selection , through to targeting buckets, optimization, and pacing/ reporting
  • Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
  • Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
  • Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
  • QA junior team members work and help provide trainings for seamless execution
  • Issue specs documents and ensure all materials are received from creative agency
  • Work alongside Digital team on post campaign reconciliation and billing
  • Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams
  • Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations

Requirements

  • 1.5+ years previous paid social media experience
  • Knowledge of advanced analytics and performance media
  • Familiarity with marketing principles, analytics and concepts
  • Strong Microsoft Excel and Microsoft PowerPoint skills
  • Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
  • Comfort owning and managing budget/investment levels in social media

Benefits

  • health insurance coverage
  • life and disability insurance
  • retirement savings plans
  • company paid holidays and unlimited paid time off (PTO)
  • mental health and wellness resources
  • pet insurance
  • childcare resources
  • identity theft insurance
  • fertility assistance programs
  • fitness reimbursement
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Horizon Media

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors. Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame. TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have. We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community. For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.

Founded in 1989
New York, New York, US
3.1K employees (689 in marketing)

Salaries

Posted range

$66K/yr – $85K/yr

Taken straight from the job posting.

See all Horizon Media salaries

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity

Traffic Signals

Monthly Visitors
18.4K
Traffic Source Mix
Search
41%
Direct
49.5%
Referral
5.9%
Social
1.6%
Paid
1.7%

Headcount Trend

Current headcount: ~3.1K

Recent News

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Senior Planner, Social

Horizon Media · New York City, NY · On-site