Responsibilities

• Lead the development and execution of social media strategies, testing frameworks, forecasts, and media plans for important accounts.
• Stay ahead of industry trends, providing thought leadership on the digital evolution of consumer behavior within paid social.
• Guide process development and foster team relationships, ensuring collaboration across media, technology, and planning teams.
• Be the chief architect for delivering media strategies that align with client goals.
• Oversee resource management, including the hiring, onboarding, and development of social team staff.
• Provide guidance and mentorship to the social team, ensuring career development and team cohesion.
• Ensure execution of media deliverables, with a focus on financial compliance and QA.
• Oversee the use of social media analytics and Indicators to ensure the team is meeting performance goals and optimizing campaigns.
• Guide communication between the social team and other departments (creative, data science, strategy) to guide integrated marketing campaigns.
• Follow agency procedures, including submission of timesheets and participation in annual performance reviews.

Requirements

• 10+ years of experience in advertising, with a focus on digital and paid social.
• 5+ years of management experience, including mentoring and developing teams.
• Advanced proficiency in social media ad platforms, including Meta, TikTok, LinkedIn, Twitter, and Snapchat.
• Experience with global or large-scale accounts in multiple industries
• Strong presentation skills, with the ability to tailor messaging to diverse audiences.
• Experience managing large projects, and building client relationships.
• Pharmaceutical industry experience is a plus.

Preferred

• Pharmaceutical industry experience is a plus.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.