Head of Advertising
Roarke Regenerative
New York City, NY (Remote)
$150K/yr - $165K/yrIn-houseFull-timeSenior level
3 weeks ago
Group Account Director
New York City, NY (Remote)
$121K/yr – $194K/yrSenior Level10+ years expFull time
Posted 3 weeks ago
Job Summary
Brand strategy owner and revenue/forecast lead for assigned brands, directing holistic, multi-channel marketing workstreams across client teams and agencies.
- Owns the client relationship and communicates the client vision and marketing program directions.
- Leads planning, new business opportunities, and cross-agency coordination to ensure flawless execution.
Job Description
Responsibilities
- Finances: Understands agency revenue and profitability model. Ensures work is completed within budget by project. Owns the revenue and forecast for the brand. Determines and negotiates budget needs; provides input to fee development. Vigilantly seeks to optimize agency service and internal resources
- Trouble shoot: Keeps management informed of account status, problems, plans, and meetings and gets senior management involved as needed.
- Team Leadership: Serves as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices
- Best practices: Advances best practices in agency process
- Develops staff, mentors
- Approaches brand from holistic marketing perspective. Integrates emerging technologies into client recommendations.
- Comprehensive understanding of client's business
- Thorough understanding of industry business trends. Alert to changes in clients’ marketplace. Has broad knowledge of what’s going on in the marketplace to offer solutions to clients
- Cultivates relationships with appropriate thought leaders to help maintain solid knowledge of client’s business
- Expert in multi channels and multi audiences – enough knowledge to be able to act agnostically when making decisions on behalf of the client.
Requirements
- Across 10+ years of experience, you know what it takes to slay Client Services.
Preferred
- Channel Agnostic as exhibited by experience in at least two functional areas: professional, consumer, digital, pr, med ed, etc
- Proactive and action oriented. Great multi-tasker.
- Exhibits Integrity and Trust
- Exhibits Self Development
Benefits
- medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
- unlimited PTO
- self-care stipends
- Parental and family care leave
- family forming assistance
- tuition reimbursement
- flexible time off
- work wherever (forever)
- diversity and inclusion efforts and cultural celebrations
- retention and awards such as Best Place to Work recognitions by AdAge and MM+M
Heartbeat
4.2 Glassdoor
Heartbeat is a full-service marketing agency for healthcare Challenger Brands. Challengers are playing a high-stakes game — they must battle behemoth competitors, upend ingrained audience habits, or transform a “me-too” product into “yes-please.” It is our lifeblood to change the fate for these brands. By questioning common wisdom and challenging category convention, we find novel ways to engage audiences, change behaviors, and shift marketing landscapes. That’s the mission, here are the creds: over 250 employees between NYC & LA; longtime agency leaders; a pile of awards from the likes of Clio Health, MM+M, and Med Ad News; the most diverse agency community in healthcare; and a culture that has been celebrated as a Best Place to Work by Ad Age and MM+M for eight years. Damn straight. For more information about Heartbeat, drop us a line at marketing@weareheartbeat.com.
Founded in 1998
New York, New York, USA
316 employees (134 in marketing)
91% recommend to a friend
98% CEO approval
Salaries
Posted range
$121K/yr – $194K/yr
Taken straight from the job posting.
Advertising median pay in the United States
Most pay falls between $72K and $130K. Based on 378 salaries.
Marketing Team
Marketing Team Size
79 (25% of company)
Median Career Experience
11 years
Median Tenure
9.1 years
Marketing Roles Posted (Last 30 Days)
7
People
Marketing Leadership
Ashley McCarron
Senior Vice President, Growth + Marketing
At the company for 16 years 8 months
Kimberly Romagnola
EVP, Brand Lead
At the company for 8 years 1 month
Amanda Moody
Senior Director, Growth & Marketing, Clinical Research
At the company for 1 year 11 months
Darrian Warach
Design Director, Presentations & Agency Marketing
At the company for 2 years 3 months
Traffic Signals
Monthly Visitors
2.7K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.5%
Headcount Trend
Current headcount: ~317
Links
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